Understanding customer switching behavior: An empirical examination of mobile financial services

Understanding customer switching behavior: An empirical examination of mobile financial services

This study examines the principal determinants influencing customer switching behaviour (CSB) in Bangladesh's mobile financial services (MFS) market, providing insights into how these factors determine switching decisions. An investigation of a survey of 405 MFS customers in Bangladesh using st...

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Bibliographic Details
Main Authors: Iftekhar Ahmed, Abdullah Al Masud, Md Alamgir Hossain, Md Abir Hossain, Minho Kim
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Social Sciences and Humanities Open
Subjects:
Mobile financial service
Theory of planned behavior
Customer switching behavior
Online Access:http://www.sciencedirect.com/science/article/pii/S2590291124004674
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