Pengaruh Employer Branding dan E-Recruitment terhadap Intention to Apply (Studi pada Program MAP GROW Batch 6)

Pengaruh Employer Branding dan E-Recruitment terhadap Intention to Apply (Studi pada Program MAP GROW Batch 6)

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The retail industry will face systemic challenges, one of which is a labor shortage. Generation Z, with work expectations different from previous generations, presents a new challenge for companies in attracting, developing, and retaining talent. PT Mitra Adiperkasa Tbk (MAP), as a leading retail c...

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Bibliographic Details
Main Authors:	Kezia Safanya Khairunnisa, Rofi Rofaida, Yoga Perdana
Format:	Article
Language:	Indonesian
Published:	Universitas Buana Perjuangan Karawang 2025-04-01
Series:	Jurnal Manajemen dan Bisnis Kreatif
Subjects:	employer branding e-recruitment intention to apply a job
Online Access:	https://journal.ubpkarawang.ac.id/index.php/Manajemen/article/view/9984
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