Age-Related Differences in Visual Attention to Heritage Tourism: An Eye-Tracking Study

Age-Related Differences in Visual Attention to Heritage Tourism: An Eye-Tracking Study

With the rising significance of visual marketing, differences in how tourists from various age groups visually engage with tourism promotional materials remain insufficiently studied. This study recruited 48 participants and used a quasi-experimental design combined with eye-tracking technology to e...

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Bibliographic Details
Main Authors: Linlin Yuan, Zihao Cao, Yongchun Mao, Mohd Hafizal Mohd Isa, Muhammad Hafeez Abdul Nasir
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Journal of Eye Movement Research
Subjects:
heritage tourism
eye tracking
age differences
information processing
heritage marketing
Online Access:https://www.mdpi.com/1995-8692/18/3/16
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