Age-Related Differences in Visual Attention to Heritage Tourism: An Eye-Tracking Study
With the rising significance of visual marketing, differences in how tourists from various age groups visually engage with tourism promotional materials remain insufficiently studied. This study recruited 48 participants and used a quasi-experimental design combined with eye-tracking technology to e...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-05-01
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| Series: | Journal of Eye Movement Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1995-8692/18/3/16 |
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