Competição e digitalização: a expansão dos serviços culturais-digitais – os casos da Netflix, Disney e Apple

This work investigates the process of competition between some of the most important technology companies in the world, which created business models aimed at the culturaldigital services market - series, movies, games, music, books and animation. It is a process of global scope and great economic,...

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Main Author: Elder Patrick Maia Alves
Format: Article
Language:Portuguese
Published: Universidade do Vale do Rio dos Sinos (UNISINOS) 2019-01-01
Series:Ciências Sociais Unisinos
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=93868211004
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author Elder Patrick Maia Alves
author_facet Elder Patrick Maia Alves
author_sort Elder Patrick Maia Alves
collection DOAJ
description This work investigates the process of competition between some of the most important technology companies in the world, which created business models aimed at the culturaldigital services market - series, movies, games, music, books and animation. It is a process of global scope and great economic, technological and creative impact, which has been refashioning the cultural markets through the intense process of digitalization and corporate action. To analyze these aspects, two methodological and analytical strategies were adopted simultaneously along the text. The first one sought to use the concepts of digitalization of the symbolic and cultural-digital capitalism, both of which are woven into other works and research that combine a broader research agenda, whose efforts are engaged in the realization of an economic sociology of cultural markets. The second was to explore the latest economic decisions and commercial and creative strategies adopted by the Netflix, Disney and Apple companies, as well as to update data on the expansion of consumption of digital artistic-cultural content, especially in Brazil.
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publishDate 2019-01-01
publisher Universidade do Vale do Rio dos Sinos (UNISINOS)
record_format Article
series Ciências Sociais Unisinos
spelling doaj-art-b79a237bd32c4c5194d9f6652de0d4c42025-02-06T23:31:43ZporUniversidade do Vale do Rio dos Sinos (UNISINOS)Ciências Sociais Unisinos2177-62292019-01-0155332834010.4013/csu.2019.55.3.03Competição e digitalização: a expansão dos serviços culturais-digitais – os casos da Netflix, Disney e AppleElder Patrick Maia AlvesThis work investigates the process of competition between some of the most important technology companies in the world, which created business models aimed at the culturaldigital services market - series, movies, games, music, books and animation. It is a process of global scope and great economic, technological and creative impact, which has been refashioning the cultural markets through the intense process of digitalization and corporate action. To analyze these aspects, two methodological and analytical strategies were adopted simultaneously along the text. The first one sought to use the concepts of digitalization of the symbolic and cultural-digital capitalism, both of which are woven into other works and research that combine a broader research agenda, whose efforts are engaged in the realization of an economic sociology of cultural markets. The second was to explore the latest economic decisions and commercial and creative strategies adopted by the Netflix, Disney and Apple companies, as well as to update data on the expansion of consumption of digital artistic-cultural content, especially in Brazil.http://www.redalyc.org/articulo.oa?id=93868211004competitioncultural marketsculturaldigital services
spellingShingle Elder Patrick Maia Alves
Competição e digitalização: a expansão dos serviços culturais-digitais – os casos da Netflix, Disney e Apple
Ciências Sociais Unisinos
competition
cultural markets
cultural
digital services
title Competição e digitalização: a expansão dos serviços culturais-digitais – os casos da Netflix, Disney e Apple
title_full Competição e digitalização: a expansão dos serviços culturais-digitais – os casos da Netflix, Disney e Apple
title_fullStr Competição e digitalização: a expansão dos serviços culturais-digitais – os casos da Netflix, Disney e Apple
title_full_unstemmed Competição e digitalização: a expansão dos serviços culturais-digitais – os casos da Netflix, Disney e Apple
title_short Competição e digitalização: a expansão dos serviços culturais-digitais – os casos da Netflix, Disney e Apple
title_sort competicao e digitalizacao a expansao dos servicos culturais digitais os casos da netflix disney e apple
topic competition
cultural markets
cultural
digital services
url http://www.redalyc.org/articulo.oa?id=93868211004
work_keys_str_mv AT elderpatrickmaiaalves competicaoedigitalizacaoaexpansaodosservicosculturaisdigitaisoscasosdanetflixdisneyeapple