Intelligence technologies and low-carbon consumption behavior: evidence from Chinese app “Ant Forest”
Reducing carbon emissions is crucial for combating climate change, and low-carbon consumption is vital for carbon reduction. While intelligence technologies may reshape consumption, how they affect low-carbon consumption behavior and the underlying mechanisms are underexplored. Using the Attitude-Co...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-05-01
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| Series: | Frontiers in Environmental Science |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fenvs.2025.1596697/full |
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| Summary: | Reducing carbon emissions is crucial for combating climate change, and low-carbon consumption is vital for carbon reduction. While intelligence technologies may reshape consumption, how they affect low-carbon consumption behavior and the underlying mechanisms are underexplored. Using the Attitude-Context-Behavior (ACB) theory, this study investigated whether intelligence technologies can promote low-carbon consumption, focusing on attitudinal factors’ mediating effect. With 399 Ant Forest users, models were constructed and regression analyses were carried out. The results showed that: (1) Attitudinal factors positively influence consumers’ low-carbon consumption behavior; (2) Contextual factors, including intelligence technologies, media campaigns, policy regulations, interpersonal influence, and spiritual incentives all positively affect low-carbon consumption behavior; (3) These contextual factors enhance low-carbon consumption behavior via attitudinal factors. To promote low-carbon consumption among Chinese residents, accelerating intelligence technology development, maintaining awareness campaigns, and enhancing self-efficacy are essential for a low-carbon societal shift. |
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| ISSN: | 2296-665X |