Strategies for Information Support of Vaccination
Purpose. The article analyzes modern strategies for vaccination information support regarding society digital transformation and misinformation spreading. The author examines the key areas of increasing vaccination population coverage: targeted campaigns, medical community partnership, public leader...
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| Format: | Article |
| Language: | Russian |
| Published: |
Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department
2025-06-01
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| Series: | Здоровье мегаполиса |
| Subjects: | |
| Online Access: | https://www.city-healthcare.com/jour/article/view/226 |
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| _version_ | 1850064675818962944 |
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| author | D. А. Adamov |
| author_facet | D. А. Adamov |
| author_sort | D. А. Adamov |
| collection | DOAJ |
| description | Purpose. The article analyzes modern strategies for vaccination information support regarding society digital transformation and misinformation spreading. The author examines the key areas of increasing vaccination population coverage: targeted campaigns, medical community partnership, public leaders and bloggers involvement, methods of storytelling and visual communication usage. Results. The article emphasizes the necessity of a personalized approach to different groups and the importance of sustainable trust, dialogue and interdisciplinary collaboration. The conclusion is based on analyzing foreign and Russian experience, regulatory framework and empirical data, it demonstrates the need for a systematic communication policy in public health. |
| format | Article |
| id | doaj-art-b737a8a1c63f4addb7b90d35c4f00010 |
| institution | DOAJ |
| issn | 2713-2617 |
| language | Russian |
| publishDate | 2025-06-01 |
| publisher | Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department |
| record_format | Article |
| series | Здоровье мегаполиса |
| spelling | doaj-art-b737a8a1c63f4addb7b90d35c4f000102025-08-20T02:49:14ZrusResearch Institute for Healthcare Organization and Medical Management of Moscow Healthcare DepartmentЗдоровье мегаполиса2713-26172025-06-016212112810.47619/2713-2617.zm.2025.v.6i2;121-128207Strategies for Information Support of VaccinationD. А. Adamov0Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare DepartmentPurpose. The article analyzes modern strategies for vaccination information support regarding society digital transformation and misinformation spreading. The author examines the key areas of increasing vaccination population coverage: targeted campaigns, medical community partnership, public leaders and bloggers involvement, methods of storytelling and visual communication usage. Results. The article emphasizes the necessity of a personalized approach to different groups and the importance of sustainable trust, dialogue and interdisciplinary collaboration. The conclusion is based on analyzing foreign and Russian experience, regulatory framework and empirical data, it demonstrates the need for a systematic communication policy in public health.https://www.city-healthcare.com/jour/article/view/226vaccinationinformation policytargetingmediatruststorytelling |
| spellingShingle | D. А. Adamov Strategies for Information Support of Vaccination Здоровье мегаполиса vaccination information policy targeting media trust storytelling |
| title | Strategies for Information Support of Vaccination |
| title_full | Strategies for Information Support of Vaccination |
| title_fullStr | Strategies for Information Support of Vaccination |
| title_full_unstemmed | Strategies for Information Support of Vaccination |
| title_short | Strategies for Information Support of Vaccination |
| title_sort | strategies for information support of vaccination |
| topic | vaccination information policy targeting media trust storytelling |
| url | https://www.city-healthcare.com/jour/article/view/226 |
| work_keys_str_mv | AT daadamov strategiesforinformationsupportofvaccination |