Teknik copywriting pada media sosial perpustakaan di Pontianak sebagai strategi pemasaran digital
Introduction. This paper aims to identify copywriting techniques used in managing Instagram media of various libraries in Pontianak and the extent of their impact on the target users’ decision to use the library as a learning resource. Data Collection Methods. We used a qualitative approach with...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada
2024-12-01
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| Series: | Berkala Ilmu Perpustakaan dan Informasi |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/v3/BIP/article/view/10922 |
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