Donation-Based Crowdfunding During Covid-19 Pandemic
This study aims to determine the factors that influence the decision to donate through crowdfunding. The factors studied include the ease of the system, religiosity, social spirit, reputation, security, and influencers with trust in management as a mediating variable and their influence on the deci...
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| Format: | Article |
| Language: | English |
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The Management Institute, Faculty of Economics, Universitas Andalas
2024-02-01
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| Series: | AMAR (Andalas Management Review) |
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| Online Access: | http://amareview.fekon.unand.ac.id/index.php/amar/article/view/169 |
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| _version_ | 1849344507746713600 |
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| author | Yuni Nustini Tiyas Kurnia Sari |
| author_facet | Yuni Nustini Tiyas Kurnia Sari |
| author_sort | Yuni Nustini |
| collection | DOAJ |
| description |
This study aims to determine the factors that influence the decision to donate through crowdfunding. The factors studied include the ease of the system, religiosity, social spirit, reputation, security, and influencers with trust in management as a mediating variable and their influence on the decision to donate through crowdfunding. This study adopted the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) to develop the research model. The sample in this study amounted to 300 respondents with a convenience sampling technique. Primary data that is processed comes from answers to questionnaires distributed to respondents via Google Forms. Data were analyzed using the statistical software Smart PLS Version 3.3.5. The results of this study indicate that the ease of the system and trust have an influence on the decision to become a donor on the crowdfunding platform. Religion and social spirit do not influence the decision to become a donor on the crowdfunding platform. Reputation, security and influencers influence the trustworthiness of managing a crowdfunding platform.
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| format | Article |
| id | doaj-art-b709cc29b33b4d00a3bd04295d513166 |
| institution | Kabale University |
| issn | 2476-9282 2548-155X |
| language | English |
| publishDate | 2024-02-01 |
| publisher | The Management Institute, Faculty of Economics, Universitas Andalas |
| record_format | Article |
| series | AMAR (Andalas Management Review) |
| spelling | doaj-art-b709cc29b33b4d00a3bd04295d5131662025-08-20T03:42:39ZengThe Management Institute, Faculty of Economics, Universitas AndalasAMAR (Andalas Management Review)2476-92822548-155X2024-02-017210.25077/amar.7.2.18-36.2023Donation-Based Crowdfunding During Covid-19 PandemicYuni NustiniTiyas Kurnia Sari0Universitas Islam Indonesia This study aims to determine the factors that influence the decision to donate through crowdfunding. The factors studied include the ease of the system, religiosity, social spirit, reputation, security, and influencers with trust in management as a mediating variable and their influence on the decision to donate through crowdfunding. This study adopted the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) to develop the research model. The sample in this study amounted to 300 respondents with a convenience sampling technique. Primary data that is processed comes from answers to questionnaires distributed to respondents via Google Forms. Data were analyzed using the statistical software Smart PLS Version 3.3.5. The results of this study indicate that the ease of the system and trust have an influence on the decision to become a donor on the crowdfunding platform. Religion and social spirit do not influence the decision to become a donor on the crowdfunding platform. Reputation, security and influencers influence the trustworthiness of managing a crowdfunding platform. http://amareview.fekon.unand.ac.id/index.php/amar/article/view/169crowdfundingTechnology Acceptance modeltheory planned behavior |
| spellingShingle | Yuni Nustini Tiyas Kurnia Sari Donation-Based Crowdfunding During Covid-19 Pandemic AMAR (Andalas Management Review) crowdfunding Technology Acceptance model theory planned behavior |
| title | Donation-Based Crowdfunding During Covid-19 Pandemic |
| title_full | Donation-Based Crowdfunding During Covid-19 Pandemic |
| title_fullStr | Donation-Based Crowdfunding During Covid-19 Pandemic |
| title_full_unstemmed | Donation-Based Crowdfunding During Covid-19 Pandemic |
| title_short | Donation-Based Crowdfunding During Covid-19 Pandemic |
| title_sort | donation based crowdfunding during covid 19 pandemic |
| topic | crowdfunding Technology Acceptance model theory planned behavior |
| url | http://amareview.fekon.unand.ac.id/index.php/amar/article/view/169 |
| work_keys_str_mv | AT yuninustini donationbasedcrowdfundingduringcovid19pandemic AT tiyaskurniasari donationbasedcrowdfundingduringcovid19pandemic |