The Effects of Sonic Logo and Visual Logo Repetition Towards Brand Recall, Recognition, Attitude, and Purchase Intention

The Effects of Sonic Logo and Visual Logo Repetition Towards Brand Recall, Recognition, Attitude, and Purchase Intention

Most Indonesian e-commerce brands use sensory marketing, such as repetition of sonic logos and visual logos, in their advertisements. This research investigates the impact of repeated exposure to sonic logo and visual logos in advertisements on brand recall, brand recognition, attitudes toward the...

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Bibliographic Details
Main Authors: Louise Valencia Pramana, Naomi Valerisha Astridira Putri, Fathony Rahman, Prita Prasetya
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2024-11-01
Series:Journal of Consumer Sciences
Subjects:
attitude towards the brand
brand recall
brand recognition
purchase intention
repetition
sensory marketing
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/57484
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