French Soft Power Model and Its Adaptation in Central Asia: Cultural Diplomacy, Tourism, and National Branding

French Soft Power Model and Its Adaptation in Central Asia: Cultural Diplomacy, Tourism, and National Branding

This article examines the application of the «soft power» concept using the case of France and analyzes the potential for its adaptation by the countries of Central Asia, taking into account the specific socio-political and cultural contexts of the region. Special attention is given to the key inst...

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Bibliographic Details
Main Authors: A.M. Диканбаева, M.С. Сарыбаев, Р.Е. Уткелбай
Format: Article
Language:deu
Published: Al-Farabi Kazakh National University 2025-07-01
Series:Halyk̦aralyk̦ k̦atynastar ža̋ne halyk̦aralyk̦ k̦u̇k̦yk̦ seriâsì
Online Access:https://bulletin-ir-law.kaznu.kz/index.php/1-mo/article/view/1525
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