Scoring big: a bibliometric analysis of the intersection between sports and public relations
The escalating ubiquity of social media has intensified the influence of public relations on the general populace’s outlook toward sports and athletes. However, there are limited studies in the literature regarding an overview of public relations in the context of sports. This study addresses this g...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2297706 |
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| _version_ | 1849233801674227712 |
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| author | Hanny Hafiar Heru Ryanto Budiana Khairul Hafezad Abdullah Davi Sofyan Kholidil Amin |
| author_facet | Hanny Hafiar Heru Ryanto Budiana Khairul Hafezad Abdullah Davi Sofyan Kholidil Amin |
| author_sort | Hanny Hafiar |
| collection | DOAJ |
| description | The escalating ubiquity of social media has intensified the influence of public relations on the general populace’s outlook toward sports and athletes. However, there are limited studies in the literature regarding an overview of public relations in the context of sports. This study addresses this gap by using bibliometric analysis to provide an overview of current trends and future developments in sports PR. The procedures have been executed by analysing the most productive authors and organisations, the frequently researched subjects, and the most cited publications. A comprehensive search of scientific databases was conducted to analyse 524 publications. The datasets retrieved in this study were analysed using ScientoPy and VOSviewer to identify tendencies and map the research themes based on the authors’ keywords. The findings highlight that the keywords frequently used by previous scholars are public relations, sports, and social media. An overall picture of the state of research on sport and public relations is given by this bibliometric analysis. The findings indicate that despite significant advancements in this domain, a considerable amount of work remains to be undertaken, particularly in underexplored areas such as sports communication and image restoration. The findings of this study can be advantageous for individuals involved in sports and public relations, including researchers, practitioners, and students. |
| format | Article |
| id | doaj-art-b6b0bb1b1bfa47809f471cfea20c9213 |
| institution | Kabale University |
| issn | 2331-1886 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj-art-b6b0bb1b1bfa47809f471cfea20c92132025-08-20T04:03:24ZengTaylor & Francis GroupCogent Social Sciences2331-18862024-12-0110110.1080/23311886.2023.2297706Scoring big: a bibliometric analysis of the intersection between sports and public relationsHanny Hafiar0Heru Ryanto Budiana1Khairul Hafezad Abdullah2Davi Sofyan3Kholidil Amin4Faculty of Communication Science, Universitas Padjadjaran, Sumedang, IndonesiaFaculty of Communication Science, Universitas Padjadjaran, Sumedang, IndonesiaUUM College of Business, Universiti Utara Malaysia, Kedah, MalaysiaDepartment of Pyshical Education, Universitas Majalengka, Majalengka, IndonesiaFaculty of Communication Science, Universitas Padjadjaran, Sumedang, IndonesiaThe escalating ubiquity of social media has intensified the influence of public relations on the general populace’s outlook toward sports and athletes. However, there are limited studies in the literature regarding an overview of public relations in the context of sports. This study addresses this gap by using bibliometric analysis to provide an overview of current trends and future developments in sports PR. The procedures have been executed by analysing the most productive authors and organisations, the frequently researched subjects, and the most cited publications. A comprehensive search of scientific databases was conducted to analyse 524 publications. The datasets retrieved in this study were analysed using ScientoPy and VOSviewer to identify tendencies and map the research themes based on the authors’ keywords. The findings highlight that the keywords frequently used by previous scholars are public relations, sports, and social media. An overall picture of the state of research on sport and public relations is given by this bibliometric analysis. The findings indicate that despite significant advancements in this domain, a considerable amount of work remains to be undertaken, particularly in underexplored areas such as sports communication and image restoration. The findings of this study can be advantageous for individuals involved in sports and public relations, including researchers, practitioners, and students.https://www.tandfonline.com/doi/10.1080/23311886.2023.2297706Sports public relationssports communicationmediaimage repairbibliometricGuangchao Charles Feng, School of Communication, Hong Kong Baptist University, Hong Kong |
| spellingShingle | Hanny Hafiar Heru Ryanto Budiana Khairul Hafezad Abdullah Davi Sofyan Kholidil Amin Scoring big: a bibliometric analysis of the intersection between sports and public relations Cogent Social Sciences Sports public relations sports communication media image repair bibliometric Guangchao Charles Feng, School of Communication, Hong Kong Baptist University, Hong Kong |
| title | Scoring big: a bibliometric analysis of the intersection between sports and public relations |
| title_full | Scoring big: a bibliometric analysis of the intersection between sports and public relations |
| title_fullStr | Scoring big: a bibliometric analysis of the intersection between sports and public relations |
| title_full_unstemmed | Scoring big: a bibliometric analysis of the intersection between sports and public relations |
| title_short | Scoring big: a bibliometric analysis of the intersection between sports and public relations |
| title_sort | scoring big a bibliometric analysis of the intersection between sports and public relations |
| topic | Sports public relations sports communication media image repair bibliometric Guangchao Charles Feng, School of Communication, Hong Kong Baptist University, Hong Kong |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2023.2297706 |
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