Analysis of the Causes of H&M Depression
H&M is a company that manufacture clothes globally. However, in 2017-2020 years, H&M experienced difficulties globally. It adjusted its strategy in 2019 to cope with the situation and successfully recovered in global business, but the sustainability strategy it adopted failed to save its Chi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
|
| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02021.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850109012783136768 |
|---|---|
| author | Qu Yanrui |
| author_facet | Qu Yanrui |
| author_sort | Qu Yanrui |
| collection | DOAJ |
| description | H&M is a company that manufacture clothes globally. However, in 2017-2020 years, H&M experienced difficulties globally. It adjusted its strategy in 2019 to cope with the situation and successfully recovered in global business, but the sustainability strategy it adopted failed to save its Chinese market and the group was forced out of Chinese in 2021. This research uses multiple approaches to analyse the strategy adopted by H&M and the successful outcome of it in the global market and the failure in the Chinese market. A PEST analysis is utilized to analyse the H&M group’s development path. H&M’s financial report from 2017 to 2023 is also analysed. This study also implements ESG analyses on the sustainability strategy adopted by H&M, aiming to solve its problems. The study found while the strategy lifted the global sales and profits from the difficulties during pandemic, it also complicated its relationship with the Chinese government during “Xinjiang cotton” event and was forced out of |
| format | Article |
| id | doaj-art-b653db8863f34ac0aa4c47f88e712847 |
| institution | OA Journals |
| issn | 2261-2424 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj-art-b653db8863f34ac0aa4c47f88e7128472025-08-20T02:38:11ZengEDP SciencesSHS Web of Conferences2261-24242024-01-012070202110.1051/shsconf/202420702021shsconf_icdeba2024_02021Analysis of the Causes of H&M DepressionQu Yanrui0Grier SchoolH&M is a company that manufacture clothes globally. However, in 2017-2020 years, H&M experienced difficulties globally. It adjusted its strategy in 2019 to cope with the situation and successfully recovered in global business, but the sustainability strategy it adopted failed to save its Chinese market and the group was forced out of Chinese in 2021. This research uses multiple approaches to analyse the strategy adopted by H&M and the successful outcome of it in the global market and the failure in the Chinese market. A PEST analysis is utilized to analyse the H&M group’s development path. H&M’s financial report from 2017 to 2023 is also analysed. This study also implements ESG analyses on the sustainability strategy adopted by H&M, aiming to solve its problems. The study found while the strategy lifted the global sales and profits from the difficulties during pandemic, it also complicated its relationship with the Chinese government during “Xinjiang cotton” event and was forced out ofhttps://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02021.pdf |
| spellingShingle | Qu Yanrui Analysis of the Causes of H&M Depression SHS Web of Conferences |
| title | Analysis of the Causes of H&M Depression |
| title_full | Analysis of the Causes of H&M Depression |
| title_fullStr | Analysis of the Causes of H&M Depression |
| title_full_unstemmed | Analysis of the Causes of H&M Depression |
| title_short | Analysis of the Causes of H&M Depression |
| title_sort | analysis of the causes of h m depression |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02021.pdf |
| work_keys_str_mv | AT quyanrui analysisofthecausesofhmdepression |