The Impact of Digital Marketing on Promotion and Sustainable Tourism Development

The Impact of Digital Marketing on Promotion and Sustainable Tourism Development

This paper aims to analyze the influence of digital marketing in Kosovo’s tourism industry from three key perspectives: consumers, businesses, and industry experts (IEs). The research explores how digital marketing influences the identification of tourist destinations, the promotion of tourism busin...

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Bibliographic Details
Main Authors: Artan Veseli, Leureta Bytyqi, Petrit Hasanaj, Agron Bajraktari
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Tourism and Hospitality
Subjects:
digital marketing
destination promotion
sustainable tourism development
Kosovo tourism
Online Access:https://www.mdpi.com/2673-5768/6/2/56
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