Impacts of Integrated Marketing Communication Strategies Applied for Geographical Indications on Purchasing Behavior
The purpose of this study is to raise the awareness for products with geographical indication (GI) which directly influence the development of local and nation-wide economies, marketing of tourism activities and branding of destination and to investigate the integrated marketing communication (IMC)...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sakarya University
2017-04-01
|
| Series: | İşletme Bilimi Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/290099 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|