Integrating Machine Learning Techniques and the Theory of Planned Behavior to Assess the Drivers of and Barriers to the Use of Generative Artificial Intelligence: Evidence in Spain

Generative artificial intelligence (GAI) is emerging as a disruptive force, both economically and socially, with its use spanning from the provision of goods and services to everyday activities such as healthcare and household management. This study analyzes the enabling and inhibiting factors of GA...

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Bibliographic Details
Main Authors:	Antonio Pérez-Portabella, Jorge de Andrés-Sánchez, Mario Arias-Oliva, Mar Souto-Romero
Format:	Article
Language:	English
Published:	MDPI AG 2025-07-01
Series:	Algorithms
Subjects:	artificial intelligence generative artificial intelligence theory of planned behavior machine learning decision tree regression Random Forest
Online Access:	https://www.mdpi.com/1999-4893/18/7/410
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Integrating Machine Learning Techniques and the Theory of Planned Behavior to Assess the Drivers of and Barriers to the Use of Generative Artificial Intelligence: Evidence in Spain

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