Experience Art in the Digital Age: Superficialization, Loss of Meaning and Instagram
New technologies in the digital age brought some transformations in the production, expression and experience of artwork. By integrating art and digitalization, artists and art galleries can use social media applications for promotion, marketing, interaction and participation purposes. Instagram is...
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| Format: | Article |
| Language: | English |
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Ankara Haci Bayram Veli University
2023-12-01
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| Series: | İletişim Kuram ve Araştırma Dergisi |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/3008831 |
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| _version_ | 1850196779244453888 |
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| author | Ayşe Aldemir |
| author_facet | Ayşe Aldemir |
| author_sort | Ayşe Aldemir |
| collection | DOAJ |
| description | New technologies in the digital age brought some transformations in the production, expression and experience of artwork. By integrating art and digitalization, artists and art galleries can use social media applications for promotion, marketing, interaction and participation purposes. Instagram is a prominent social network that art galleries and museums use so the audience experience art. Meanwhile, the audience can share their art experiences through photos and videos using the application. So, the user is focused on sharing on Instagram rather than having a real art experience in a physical environment, carrying the possibility of the superficialization of the art experience. This study focuses on examining the effect of social media on disrupting the art experience. To reveal the relationship between social media and the art experience, the perspectives of artists who are among the audience were consulted, and in-depth interviews were carried out with 10 artists. Although the art experience in the online environment is accepted, it has been concluded that the truly valuable experience is encountering the work in the physical environment. |
| format | Article |
| id | doaj-art-b592d7fa1d4049bd9e64c37bd07d7a22 |
| institution | OA Journals |
| issn | 2147-4524 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Ankara Haci Bayram Veli University |
| record_format | Article |
| series | İletişim Kuram ve Araştırma Dergisi |
| spelling | doaj-art-b592d7fa1d4049bd9e64c37bd07d7a222025-08-20T02:13:22ZengAnkara Haci Bayram Veli Universityİletişim Kuram ve Araştırma Dergisi2147-45242023-12-0165365010.47998/ikad.12646541643Experience Art in the Digital Age: Superficialization, Loss of Meaning and InstagramAyşe Aldemir0https://orcid.org/0000-0003-3045-6917BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİNew technologies in the digital age brought some transformations in the production, expression and experience of artwork. By integrating art and digitalization, artists and art galleries can use social media applications for promotion, marketing, interaction and participation purposes. Instagram is a prominent social network that art galleries and museums use so the audience experience art. Meanwhile, the audience can share their art experiences through photos and videos using the application. So, the user is focused on sharing on Instagram rather than having a real art experience in a physical environment, carrying the possibility of the superficialization of the art experience. This study focuses on examining the effect of social media on disrupting the art experience. To reveal the relationship between social media and the art experience, the perspectives of artists who are among the audience were consulted, and in-depth interviews were carried out with 10 artists. Although the art experience in the online environment is accepted, it has been concluded that the truly valuable experience is encountering the work in the physical environment.https://dergipark.org.tr/tr/download/article-file/3008831instagramdigitalizationaudienceart experiencesuperficializationinstagramdijitalleşmei̇zleyicisanat deneyimiyüzeyselleşme |
| spellingShingle | Ayşe Aldemir Experience Art in the Digital Age: Superficialization, Loss of Meaning and Instagram İletişim Kuram ve Araştırma Dergisi digitalization audience art experience superficialization dijitalleşme i̇zleyici sanat deneyimi yüzeyselleşme |
| title | Experience Art in the Digital Age: Superficialization, Loss of Meaning and Instagram |
| title_full | Experience Art in the Digital Age: Superficialization, Loss of Meaning and Instagram |
| title_fullStr | Experience Art in the Digital Age: Superficialization, Loss of Meaning and Instagram |
| title_full_unstemmed | Experience Art in the Digital Age: Superficialization, Loss of Meaning and Instagram |
| title_short | Experience Art in the Digital Age: Superficialization, Loss of Meaning and Instagram |
| title_sort | experience art in the digital age superficialization loss of meaning and instagram |
| topic | instagram digitalization audience art experience superficialization dijitalleşme i̇zleyici sanat deneyimi yüzeyselleşme |
| url | https://dergipark.org.tr/tr/download/article-file/3008831 |
| work_keys_str_mv | AT aysealdemir experienceartinthedigitalagesuperficializationlossofmeaningandinstagram |