Redefining customer connections in the UAE’s digital era: A study on emerging technological synergies
The Internet of Things is reshaping marketing strategies in the UAE telecommunications sector by enabling real-time personalization, automation, and customer engagement. This study investigates the socio-technical implications of IoT integration, particularly its effects on operational efficiency, c...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-06-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22327/IM_2025_02_Ali.pdf |
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