How Causal Dimensions of Product Harm Crisis Shape Consumer Moral Reputation towards the Crisis Company and Brand Crisis: The Moderating Role of Perceived Societal Damage

How Causal Dimensions of Product Harm Crisis Shape Consumer Moral Reputation towards the Crisis Company and Brand Crisis: The Moderating Role of Perceived Societal Damage

Irrespective of many management strategies, product harm crises, discrete, well-publicized occurrences in which products are found to be defective and dangerous, are increasing at an accelerating rate throughout the globe with negative consequences for companies and brands. It alarms the importance...

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Bibliographic Details
Main Authors: G. C. Samaraweera, M. G. T. Lakmali
Format: Article
Language:English
Published: Faculty of Commerce & Manangement Studies, University of Kelaniya 2024-04-01
Series:Kelaniya Journal of Management
Subjects:
consumer based brand equity
moral reputation
perceived societal damage
product harm crisis
purchase intention
Online Access:https://kjm.sljol.info/articles/7745/files/6640204ad3f15.pdf
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