Benefits and Risks of Introducing Artificial Intelligence Into Trade and Commerce: The Case of Manufacturing Companies in West Africa
With innovations in technology, the application of artificial intelligence (A.I) in the area of commerce is rising to the top with an expected growing number of business transactions not just for entrepreneurs but for consumers as well. It advances the understanding of how A.I. can be used to enh...
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| Format: | Article |
| Language: | English |
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Editura ASE
2021-02-01
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| Series: | Amfiteatru Economic |
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| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_2985.pdf |
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| author | Zelin Zhuo Frank Okai Larbi Eric Osei Addo |
| author_facet | Zelin Zhuo Frank Okai Larbi Eric Osei Addo |
| author_sort | Zelin Zhuo |
| collection | DOAJ |
| description | With innovations in technology, the application of artificial intelligence (A.I) in the area of
commerce is rising to the top with an expected growing number of business transactions not
just for entrepreneurs but for consumers as well. It advances the understanding of how A.I.
can be used to enhance businesses around the world by establishing their presence online to
reach customers beyond borders. This study highlights the benefits and risks of introducing
A.I. into trade in terms of how the commerce industry operates and revolutionize products
shopping. Significantly, the primary aim of this paper is to explore ways A.I. is integrated
into commerce to help understand its impact on existing/potential customers and its
efficiency in sales processes. With a sample size of 2,903 manufacturing companies in four
West-African countries, the empirical results show that value-based adoption of A.I.
approach outperforms the traditional/human search of customers’ products delivery in both
convenience, accuracy and profitability. Furthermore, A.I. approach within commerce
achieved competitive advantage with several modernized customer service machine
learning approach such as automated content creation, voice assistance, image search
among others. Clearly, this shows that the application of A.I system into commerce
introduces significant competitive advantages in terms of trust, quality, openness and
security |
| format | Article |
| id | doaj-art-b565d59c590c4c9d93b2e95c2280c35f |
| institution | OA Journals |
| issn | 1582-9146 2247-9104 |
| language | English |
| publishDate | 2021-02-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Amfiteatru Economic |
| spelling | doaj-art-b565d59c590c4c9d93b2e95c2280c35f2025-08-20T02:00:22ZengEditura ASEAmfiteatru Economic1582-91462247-91042021-02-01235617419410.24818/EA/2021/56/174Benefits and Risks of Introducing Artificial Intelligence Into Trade and Commerce: The Case of Manufacturing Companies in West AfricaZelin Zhuo0 Frank Okai Larbi 1https://orcid.org/0000-0002-9762-5810Eric Osei Addo2https://orcid.org/0000-0002-5006-4294Institute of International and Comparative Education, Research Center for Hong Kong &Macau Youth Education, South China Normal University, Guangzhou, ChinaInstitute of International and Comparative Education, Research Center for Hong Kong &Macau Youth Education, South China Normal University, Guangzhou, ChinaSchool of International Trade and Economics, University of International Business and Economics, Beijing, ChinaWith innovations in technology, the application of artificial intelligence (A.I) in the area of commerce is rising to the top with an expected growing number of business transactions not just for entrepreneurs but for consumers as well. It advances the understanding of how A.I. can be used to enhance businesses around the world by establishing their presence online to reach customers beyond borders. This study highlights the benefits and risks of introducing A.I. into trade in terms of how the commerce industry operates and revolutionize products shopping. Significantly, the primary aim of this paper is to explore ways A.I. is integrated into commerce to help understand its impact on existing/potential customers and its efficiency in sales processes. With a sample size of 2,903 manufacturing companies in four West-African countries, the empirical results show that value-based adoption of A.I. approach outperforms the traditional/human search of customers’ products delivery in both convenience, accuracy and profitability. Furthermore, A.I. approach within commerce achieved competitive advantage with several modernized customer service machine learning approach such as automated content creation, voice assistance, image search among others. Clearly, this shows that the application of A.I system into commerce introduces significant competitive advantages in terms of trust, quality, openness and securityhttps://www.amfiteatrueconomic.ro/temp/Article_2985.pdfartificial intelligencehuman interactioncommercevalue-based adoption model (vam)probit modelwest africa |
| spellingShingle | Zelin Zhuo Frank Okai Larbi Eric Osei Addo Benefits and Risks of Introducing Artificial Intelligence Into Trade and Commerce: The Case of Manufacturing Companies in West Africa Amfiteatru Economic artificial intelligence human interaction commerce value-based adoption model (vam) probit model west africa |
| title | Benefits and Risks of Introducing Artificial Intelligence Into Trade and Commerce: The Case of Manufacturing Companies in West Africa |
| title_full | Benefits and Risks of Introducing Artificial Intelligence Into Trade and Commerce: The Case of Manufacturing Companies in West Africa |
| title_fullStr | Benefits and Risks of Introducing Artificial Intelligence Into Trade and Commerce: The Case of Manufacturing Companies in West Africa |
| title_full_unstemmed | Benefits and Risks of Introducing Artificial Intelligence Into Trade and Commerce: The Case of Manufacturing Companies in West Africa |
| title_short | Benefits and Risks of Introducing Artificial Intelligence Into Trade and Commerce: The Case of Manufacturing Companies in West Africa |
| title_sort | benefits and risks of introducing artificial intelligence into trade and commerce the case of manufacturing companies in west africa |
| topic | artificial intelligence human interaction commerce value-based adoption model (vam) probit model west africa |
| url | https://www.amfiteatrueconomic.ro/temp/Article_2985.pdf |
| work_keys_str_mv | AT zelinzhuo benefitsandrisksofintroducingartificialintelligenceintotradeandcommercethecaseofmanufacturingcompaniesinwestafrica AT frankokailarbi benefitsandrisksofintroducingartificialintelligenceintotradeandcommercethecaseofmanufacturingcompaniesinwestafrica AT ericoseiaddo benefitsandrisksofintroducingartificialintelligenceintotradeandcommercethecaseofmanufacturingcompaniesinwestafrica |