Let us present ourselves to the public : marketing communication tools in the public library
Abstract Marketing communication is a field of marketing which is indispensable, alongside other fields, for a successful realization of the development strategy in an organization. Advertising, public relations and publicity, sales promotion, direct selling, personal selling and direct marketing a...
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| Format: | Article |
| Language: | English |
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Slovenian Library Association & University of Ljubljana Press (Založba Univerze v Ljubljani)
2000-06-01
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| Series: | Knjižnica |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/knjiznica/article/view/13968 |
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