Information intervention and farmers’ green technology adoption: evidence from perspective of risk perception

The adoption of green technology by farmers contributes to the green transformation of agricultural production. It is also crucial for ensuring the safety of agricultural products, and protecting the ecological environment. Based on a survey sample of 213 households in Henan province and using a dif...

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Main Authors: Suyun Chen, Xinfeng Zhu, Wentai Bi, Zongze Li, Hengyun Ma
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Sustainable Food Systems
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2025.1534476/full
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author Suyun Chen
Suyun Chen
Xinfeng Zhu
Wentai Bi
Zongze Li
Hengyun Ma
author_facet Suyun Chen
Suyun Chen
Xinfeng Zhu
Wentai Bi
Zongze Li
Hengyun Ma
author_sort Suyun Chen
collection DOAJ
description The adoption of green technology by farmers contributes to the green transformation of agricultural production. It is also crucial for ensuring the safety of agricultural products, and protecting the ecological environment. Based on a survey sample of 213 households in Henan province and using a difference-in-differences model, we investigate the effect of an information intervention on farmers’ green technology adoption. We find that the information intervention significantly promotes farmers’ green technology adoption. We also find that the information intervention changes farmers’ income risk perception, safety risk perception and health risk perception. Furthermore, the effect of the information intervention on green technology adoption is more pronounced for farmers with high information literacy and social learning than for those with low information literacy and social learning. Our finding reveals the mechanism by which information interventions influence farmers’ green technology adoption and provides some policy implications for green agricultural development from the perspective of information interventions.
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institution Kabale University
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language English
publishDate 2025-07-01
publisher Frontiers Media S.A.
record_format Article
series Frontiers in Sustainable Food Systems
spelling doaj-art-b50aeae4be544768bb07d3b35ac5d6112025-08-20T03:28:13ZengFrontiers Media S.A.Frontiers in Sustainable Food Systems2571-581X2025-07-01910.3389/fsufs.2025.15344761534476Information intervention and farmers’ green technology adoption: evidence from perspective of risk perceptionSuyun Chen0Suyun Chen1Xinfeng Zhu2Wentai Bi3Zongze Li4Hengyun Ma5School of Internal Auditing, Nanjing Audit University, Nanjing, ChinaCollege of Economics and Management, Henan Agricultural University, Zhengzhou, ChinaCollege of Economics and Management, Henan Agricultural University, Zhengzhou, ChinaCollege of Economics and Management, Henan Agricultural University, Zhengzhou, ChinaCollege of Economics and Management, Henan Agricultural University, Zhengzhou, ChinaCollege of Economics and Management, Henan Agricultural University, Zhengzhou, ChinaThe adoption of green technology by farmers contributes to the green transformation of agricultural production. It is also crucial for ensuring the safety of agricultural products, and protecting the ecological environment. Based on a survey sample of 213 households in Henan province and using a difference-in-differences model, we investigate the effect of an information intervention on farmers’ green technology adoption. We find that the information intervention significantly promotes farmers’ green technology adoption. We also find that the information intervention changes farmers’ income risk perception, safety risk perception and health risk perception. Furthermore, the effect of the information intervention on green technology adoption is more pronounced for farmers with high information literacy and social learning than for those with low information literacy and social learning. Our finding reveals the mechanism by which information interventions influence farmers’ green technology adoption and provides some policy implications for green agricultural development from the perspective of information interventions.https://www.frontiersin.org/articles/10.3389/fsufs.2025.1534476/fullinformation interventionrisk perceptioninformation literacysocial learninggreen technology
spellingShingle Suyun Chen
Suyun Chen
Xinfeng Zhu
Wentai Bi
Zongze Li
Hengyun Ma
Information intervention and farmers’ green technology adoption: evidence from perspective of risk perception
Frontiers in Sustainable Food Systems
information intervention
risk perception
information literacy
social learning
green technology
title Information intervention and farmers’ green technology adoption: evidence from perspective of risk perception
title_full Information intervention and farmers’ green technology adoption: evidence from perspective of risk perception
title_fullStr Information intervention and farmers’ green technology adoption: evidence from perspective of risk perception
title_full_unstemmed Information intervention and farmers’ green technology adoption: evidence from perspective of risk perception
title_short Information intervention and farmers’ green technology adoption: evidence from perspective of risk perception
title_sort information intervention and farmers green technology adoption evidence from perspective of risk perception
topic information intervention
risk perception
information literacy
social learning
green technology
url https://www.frontiersin.org/articles/10.3389/fsufs.2025.1534476/full
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AT wentaibi informationinterventionandfarmersgreentechnologyadoptionevidencefromperspectiveofriskperception
AT zongzeli informationinterventionandfarmersgreentechnologyadoptionevidencefromperspectiveofriskperception
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