The study of Relationship between Political Attitude of Elite Audiences and their Decoding of 20:30 News Program in Hamedan
Although the news texts are produced by media professionals but the main subject of this article is how audiences understand and grasp them. In the other words, how the texts are understood and decoded? This research is based on a theoretical framework developed by Stuart Hall and Laclau and Mouffe&...
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| Format: | Article |
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Iranian Institute for Social and Cultural Studies
2015-09-01
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| Series: | Taḥqīqāt-i Farhangī-i Īrān |
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| Online Access: | http://www.jicr.ir/article_192_24ee01761acc5b614119b37a2db0ae81.pdf |
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| author | Javad Afsharkohan Mojtaba Hooshmandi Yavar |
| author_facet | Javad Afsharkohan Mojtaba Hooshmandi Yavar |
| author_sort | Javad Afsharkohan |
| collection | DOAJ |
| description | Although the news texts are produced by media professionals but the main subject of this article is how audiences understand and grasp them. In the other words, how the texts are understood and decoded? This research is based on a theoretical framework developed by Stuart Hall and Laclau and Mouffe'. To examine this idea, a mixed method has been used. In order to recognise how audience confront the 20:30 news program, in-depth interviews were done, and for measuring their political attitudes a questionnaires have been used. The research findings show that the audiences, who have broader access to different discourses, decode the news programs 20:30 differently. Based on their political tendencies towards conservative and liberal attitudes as well as some variables such as cultural capital, structural position and subject position in which they are located, they will decode the texts differently. |
| format | Article |
| id | doaj-art-b4ebdee50b8f44b18f540d9c0589a4ef |
| institution | OA Journals |
| issn | 2008-1847 2476-5058 |
| language | fas |
| publishDate | 2015-09-01 |
| publisher | Iranian Institute for Social and Cultural Studies |
| record_format | Article |
| series | Taḥqīqāt-i Farhangī-i Īrān |
| spelling | doaj-art-b4ebdee50b8f44b18f540d9c0589a4ef2025-08-20T02:14:38ZfasIranian Institute for Social and Cultural StudiesTaḥqīqāt-i Farhangī-i Īrān2008-18472476-50582015-09-0182297110.7508/ijcr.2015.30.002192The study of Relationship between Political Attitude of Elite Audiences and their Decoding of 20:30 News Program in HamedanJavad Afsharkohan0Mojtaba Hooshmandi Yavar1Assistant Professor of Sociology, Bu-Ali Sina UniversityM.A. of Social Science Research, Bu-Ali Sina UniversityAlthough the news texts are produced by media professionals but the main subject of this article is how audiences understand and grasp them. In the other words, how the texts are understood and decoded? This research is based on a theoretical framework developed by Stuart Hall and Laclau and Mouffe'. To examine this idea, a mixed method has been used. In order to recognise how audience confront the 20:30 news program, in-depth interviews were done, and for measuring their political attitudes a questionnaires have been used. The research findings show that the audiences, who have broader access to different discourses, decode the news programs 20:30 differently. Based on their political tendencies towards conservative and liberal attitudes as well as some variables such as cultural capital, structural position and subject position in which they are located, they will decode the texts differently.http://www.jicr.ir/article_192_24ee01761acc5b614119b37a2db0ae81.pdfencodingdecodingstructural positionsubject positiondiscourse inaccessibilitypolitical attitude |
| spellingShingle | Javad Afsharkohan Mojtaba Hooshmandi Yavar The study of Relationship between Political Attitude of Elite Audiences and their Decoding of 20:30 News Program in Hamedan Taḥqīqāt-i Farhangī-i Īrān encoding decoding structural position subject position discourse inaccessibility political attitude |
| title | The study of Relationship between Political Attitude of Elite Audiences and their Decoding of 20:30 News Program in Hamedan |
| title_full | The study of Relationship between Political Attitude of Elite Audiences and their Decoding of 20:30 News Program in Hamedan |
| title_fullStr | The study of Relationship between Political Attitude of Elite Audiences and their Decoding of 20:30 News Program in Hamedan |
| title_full_unstemmed | The study of Relationship between Political Attitude of Elite Audiences and their Decoding of 20:30 News Program in Hamedan |
| title_short | The study of Relationship between Political Attitude of Elite Audiences and their Decoding of 20:30 News Program in Hamedan |
| title_sort | study of relationship between political attitude of elite audiences and their decoding of 20 30 news program in hamedan |
| topic | encoding decoding structural position subject position discourse inaccessibility political attitude |
| url | http://www.jicr.ir/article_192_24ee01761acc5b614119b37a2db0ae81.pdf |
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