Loyalty to Heritage Sites Based on Experience Theory

Objective: This study examines loyalty to heritage sites through the lens of experience theory, bridging gaps in the literature on tourism, marketing, psychology, and cultural studies. Research Design & Methods: This study adopts a quantitative research design aimed at examining the relationship...

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Bibliographic Details
Main Authors: Lilik Wahyudi, Aidha Trisanty
Format: Article
Language:English
Published: Universitas Islam Nahdlatul Ulama Jepara 2025-06-01
Series:Journal of Management and Entrepreneurship Research
Subjects:
Online Access:https://journal.unisnu.ac.id/jmer/article/view/2025.6.06.1-62
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