PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN
"The Effect of Lifestyle and Consumer Ethnocentrism on Purchase Decisions of Baticue". This research which an title the influence of lifestyle and consumer ethnocentrism on purchase decision of Baticue. Independent variables in this research are lifestyle and consumer ethnocentrism. Depen...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2023-05-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2037 |
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