PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN
"The Effect of Lifestyle and Consumer Ethnocentrism on Purchase Decisions of Baticue". This research which an title the influence of lifestyle and consumer ethnocentrism on purchase decision of Baticue. Independent variables in this research are lifestyle and consumer ethnocentrism. Depen...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2023-05-01
|
| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/2037 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849222917060034560 |
|---|---|
| author | Marselina Angkola Christina Whidya Utami Gladys Greselda Gosal |
| author_facet | Marselina Angkola Christina Whidya Utami Gladys Greselda Gosal |
| author_sort | Marselina Angkola |
| collection | DOAJ |
| description |
"The Effect of Lifestyle and Consumer Ethnocentrism on Purchase Decisions of Baticue". This research which an title the influence of lifestyle and consumer ethnocentrism on purchase decision of Baticue. Independent variables in this research are lifestyle and consumer ethnocentrism. Dependent variable in this research is the purchase decision. This research is quantitative. The population in this research is 65 consumers who have ever done purchases in Baticue. The sampling method is saturated sampling. The respondents were obtained from online google form questionnaire. Data analysis in this research used SPSS version 22. The results of this research are lifestyle and consumer ethnocentrism have a significant positive effect on purchasing decisions.
|
| format | Article |
| id | doaj-art-b44ffe4ea8d3455586e5d12bd6398521 |
| institution | Kabale University |
| issn | 2527-4635 |
| language | Indonesian |
| publishDate | 2023-05-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya |
| record_format | Article |
| series | Jurnal Performa |
| spelling | doaj-art-b44ffe4ea8d3455586e5d12bd63985212025-08-26T02:05:08ZindLembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra SurabayaJurnal Performa2527-46352023-05-018210.37715/jp.v8i2.2037PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIANMarselina Angkola0Christina Whidya UtamiGladys Greselda GosalFakultas Manajemen dan Bisnis, Universitas Ciputra Surabaya "The Effect of Lifestyle and Consumer Ethnocentrism on Purchase Decisions of Baticue". This research which an title the influence of lifestyle and consumer ethnocentrism on purchase decision of Baticue. Independent variables in this research are lifestyle and consumer ethnocentrism. Dependent variable in this research is the purchase decision. This research is quantitative. The population in this research is 65 consumers who have ever done purchases in Baticue. The sampling method is saturated sampling. The respondents were obtained from online google form questionnaire. Data analysis in this research used SPSS version 22. The results of this research are lifestyle and consumer ethnocentrism have a significant positive effect on purchasing decisions. https://journal.uc.ac.id/index.php/performa/article/view/2037 |
| spellingShingle | Marselina Angkola Christina Whidya Utami Gladys Greselda Gosal PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Jurnal Performa |
| title | PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN |
| title_full | PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN |
| title_fullStr | PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN |
| title_full_unstemmed | PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN |
| title_short | PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN |
| title_sort | pengaruh gaya hidup dan etnosentrisme konsumen terhadap keputusan pembelian |
| url | https://journal.uc.ac.id/index.php/performa/article/view/2037 |
| work_keys_str_mv | AT marselinaangkola pengaruhgayahidupdanetnosentrismekonsumenterhadapkeputusanpembelian AT christinawhidyautami pengaruhgayahidupdanetnosentrismekonsumenterhadapkeputusanpembelian AT gladysgreseldagosal pengaruhgayahidupdanetnosentrismekonsumenterhadapkeputusanpembelian |