Exploring adventure tourism trends through image content analysis of Instagram posts
Purpose – The main objective of the paper is to contribute to testing the usefulness of image content analysis in the assessment of trends in the tourism market, as well as to draw conclusions about contemporary tendencies in the adventure tourism market. Methodology – The image content analysis is...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2024-11-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | https://htmanagementvb.com/index.php/HITM/article/view/326 |
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