RECLAIMING MULTILINGUALISM: AFRICAN LANGUAGES IN THE LINGUISTIC LANDSCAPE OF CAPE TOWN (OBSERVATORY, SALT RIVER AND WOODSTOCK)

This article studies the visibility of African languages (official/statal and non-official/non-statal as well as autochthonous/traditional and migrant/new) in the linguistic landscape (LL) of three nei ghborhoods in Cape Town (South Africa): Observatory, Salt River and Woodstock. The empirical evide...

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Main Author: Alexander Andrason
Format: Article
Language:deu
Published: Institute of Oriental Studies SAS 2025-05-01
Series:Asian and African Studies
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Online Access:https://www.sav.sk/journals/uploads/05301328aas2025-1_07_Andrason_kor3.pdf
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author Alexander Andrason
author_facet Alexander Andrason
author_sort Alexander Andrason
collection DOAJ
description This article studies the visibility of African languages (official/statal and non-official/non-statal as well as autochthonous/traditional and migrant/new) in the linguistic landscape (LL) of three nei ghborhoods in Cape Town (South Africa): Observatory, Salt River and Woodstock. The empirical evidence demonstrates that African languages are highly visible in the signage, both in quantitative and qualitative terms. Signs with African languages are frequent and constitute the second most common signage type after English. African signage draws on a diversified range of Niger-Congo and Afro-Asiatic languages, exploits various kinds of supports, pertains to different domains of use, and attests to several manners of multilingual coexistence, with African linguistic elements ranging from simple to complex. The presence of non-South-African African languages in the signage is attributed to migratory pressures or the religion-related identity of a local ethnic group. As most such signs are bottom-up, the visibility of African languages in the signage and its profoundly mul tilingual character stem from (the agency of) the local communities themselves. Members of the autochthonous and migrant groups reclaim the landscape of the area in which they live by marking it with the linguistic material that reflects their own linguistic repertoires. Overall, the LL of Obser vatory, Salt River and Woodstock closely matches the neighborhoods’ soundscape – a phenomenon that is relatively rare in LLs across Africa.
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spelling doaj-art-b40cbf6c010a425eaecef359114c4bb92025-08-20T03:16:39ZdeuInstitute of Oriental Studies SASAsian and African Studies1335-12572585-87932025-05-0134193141https://doi.org/10.31577/aassav.2025.34.1.07RECLAIMING MULTILINGUALISM: AFRICAN LANGUAGES IN THE LINGUISTIC LANDSCAPE OF CAPE TOWN (OBSERVATORY, SALT RIVER AND WOODSTOCK)Alexander Andrason0https://orcid.org/0000-0002-8507-9824Center for African Studies, University of Cape TownThis article studies the visibility of African languages (official/statal and non-official/non-statal as well as autochthonous/traditional and migrant/new) in the linguistic landscape (LL) of three nei ghborhoods in Cape Town (South Africa): Observatory, Salt River and Woodstock. The empirical evidence demonstrates that African languages are highly visible in the signage, both in quantitative and qualitative terms. Signs with African languages are frequent and constitute the second most common signage type after English. African signage draws on a diversified range of Niger-Congo and Afro-Asiatic languages, exploits various kinds of supports, pertains to different domains of use, and attests to several manners of multilingual coexistence, with African linguistic elements ranging from simple to complex. The presence of non-South-African African languages in the signage is attributed to migratory pressures or the religion-related identity of a local ethnic group. As most such signs are bottom-up, the visibility of African languages in the signage and its profoundly mul tilingual character stem from (the agency of) the local communities themselves. Members of the autochthonous and migrant groups reclaim the landscape of the area in which they live by marking it with the linguistic material that reflects their own linguistic repertoires. Overall, the LL of Obser vatory, Salt River and Woodstock closely matches the neighborhoods’ soundscape – a phenomenon that is relatively rare in LLs across Africa.https://www.sav.sk/journals/uploads/05301328aas2025-1_07_Andrason_kor3.pdflinguistic landscapeafricamultilingualismafrican languages
spellingShingle Alexander Andrason
RECLAIMING MULTILINGUALISM: AFRICAN LANGUAGES IN THE LINGUISTIC LANDSCAPE OF CAPE TOWN (OBSERVATORY, SALT RIVER AND WOODSTOCK)
Asian and African Studies
linguistic landscape
africa
multilingualism
african languages
title RECLAIMING MULTILINGUALISM: AFRICAN LANGUAGES IN THE LINGUISTIC LANDSCAPE OF CAPE TOWN (OBSERVATORY, SALT RIVER AND WOODSTOCK)
title_full RECLAIMING MULTILINGUALISM: AFRICAN LANGUAGES IN THE LINGUISTIC LANDSCAPE OF CAPE TOWN (OBSERVATORY, SALT RIVER AND WOODSTOCK)
title_fullStr RECLAIMING MULTILINGUALISM: AFRICAN LANGUAGES IN THE LINGUISTIC LANDSCAPE OF CAPE TOWN (OBSERVATORY, SALT RIVER AND WOODSTOCK)
title_full_unstemmed RECLAIMING MULTILINGUALISM: AFRICAN LANGUAGES IN THE LINGUISTIC LANDSCAPE OF CAPE TOWN (OBSERVATORY, SALT RIVER AND WOODSTOCK)
title_short RECLAIMING MULTILINGUALISM: AFRICAN LANGUAGES IN THE LINGUISTIC LANDSCAPE OF CAPE TOWN (OBSERVATORY, SALT RIVER AND WOODSTOCK)
title_sort reclaiming multilingualism african languages in the linguistic landscape of cape town observatory salt river and woodstock
topic linguistic landscape
africa
multilingualism
african languages
url https://www.sav.sk/journals/uploads/05301328aas2025-1_07_Andrason_kor3.pdf
work_keys_str_mv AT alexanderandrason reclaimingmultilingualismafricanlanguagesinthelinguisticlandscapeofcapetownobservatorysaltriverandwoodstock