Marketing 4.0:Moving from Traditional to Digital
Marketing 4.0: Moving from Traditional to Digital
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| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad Andina Simón Bolívar
2025-07-01
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| Series: | Estudios de la Gestión |
| Subjects: | |
| Online Access: | https://revistas.uasb.edu.ec/index.php/eg/article/view/5771 |
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| _version_ | 1849245822315659264 |
|---|---|
| author | Gustavo Gallo Mendoza |
| author_facet | Gustavo Gallo Mendoza |
| author_sort | Gustavo Gallo Mendoza |
| collection | DOAJ |
| description |
Marketing 4.0:
Moving from Traditional to Digital
|
| format | Article |
| id | doaj-art-b3d8cf14bf6849bcae4f028650de1fcd |
| institution | Kabale University |
| issn | 2550-6641 2661-6513 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Universidad Andina Simón Bolívar |
| record_format | Article |
| series | Estudios de la Gestión |
| spelling | doaj-art-b3d8cf14bf6849bcae4f028650de1fcd2025-08-20T03:58:41ZengUniversidad Andina Simón BolívarEstudios de la Gestión2550-66412661-65132025-07-0118Marketing 4.0:Moving from Traditional to DigitalGustavo Gallo Mendoza Marketing 4.0: Moving from Traditional to Digital https://revistas.uasb.edu.ec/index.php/eg/article/view/5771Marketing 4.0: Moving from Traditional to Digital |
| spellingShingle | Gustavo Gallo Mendoza Marketing 4.0:Moving from Traditional to Digital Estudios de la Gestión Marketing 4.0: Moving from Traditional to Digital |
| title | Marketing 4.0:Moving from Traditional to Digital |
| title_full | Marketing 4.0:Moving from Traditional to Digital |
| title_fullStr | Marketing 4.0:Moving from Traditional to Digital |
| title_full_unstemmed | Marketing 4.0:Moving from Traditional to Digital |
| title_short | Marketing 4.0:Moving from Traditional to Digital |
| title_sort | marketing 4 0 moving from traditional to digital |
| topic | Marketing 4.0: Moving from Traditional to Digital |
| url | https://revistas.uasb.edu.ec/index.php/eg/article/view/5771 |
| work_keys_str_mv | AT gustavogallomendoza marketing40movingfromtraditionaltodigital |