Variations autour de l’adoption de plateformes de vente en ligne : la réception d’un nouveau dispositif marchand par les entrepreneurs albigeois
Online sales platforms (or marketplaces) are among the most efficient market devices in today’s digital economy. In different sectors of activity (tourism, transport, culture), they have become widely used and in some cases dominant. This article seeks to analyse the determinants of their adoption b...
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| Format: | Article |
| Language: | fra |
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Association de Recherche en Technologies de l’Information et de la Communication
2020-11-01
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| Series: | Tic & Société |
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| Online Access: | https://journals.openedition.org/ticetsociete/5271 |
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| _version_ | 1849732099786932224 |
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| author | Cédric Calvignac Mathieu VIDAL |
| author_facet | Cédric Calvignac Mathieu VIDAL |
| author_sort | Cédric Calvignac |
| collection | DOAJ |
| description | Online sales platforms (or marketplaces) are among the most efficient market devices in today’s digital economy. In different sectors of activity (tourism, transport, culture), they have become widely used and in some cases dominant. This article seeks to analyse the determinants of their adoption by different entrepreneurs in the agglomeration of Albi. Based on a quantitative survey, the article examines three main types of variations: 1) the variation in the individual, organizational and structural factors that determine the adoption of online platforms; 2) the variation in entrepreneurs’ interest in two distinct types of platforms: multi-sited marketplaces (such as Amazon) and a local marketplace designed to relocate economic activity; 3) the variation related to the comparative analysis of factual data (effective adoption of multi-sited marketplaces) and prospective data (statement of interest for a local marketplace project). |
| format | Article |
| id | doaj-art-b3c5b80c58374ccc80288b6b0ea2ccd4 |
| institution | DOAJ |
| issn | 1961-9510 |
| language | fra |
| publishDate | 2020-11-01 |
| publisher | Association de Recherche en Technologies de l’Information et de la Communication |
| record_format | Article |
| series | Tic & Société |
| spelling | doaj-art-b3c5b80c58374ccc80288b6b0ea2ccd42025-08-20T03:08:20ZfraAssociation de Recherche en Technologies de l’Information et de la CommunicationTic & Société1961-95102020-11-011430334210.4000/ticetsociete.5271Variations autour de l’adoption de plateformes de vente en ligne : la réception d’un nouveau dispositif marchand par les entrepreneurs albigeoisCédric CalvignacMathieu VIDALOnline sales platforms (or marketplaces) are among the most efficient market devices in today’s digital economy. In different sectors of activity (tourism, transport, culture), they have become widely used and in some cases dominant. This article seeks to analyse the determinants of their adoption by different entrepreneurs in the agglomeration of Albi. Based on a quantitative survey, the article examines three main types of variations: 1) the variation in the individual, organizational and structural factors that determine the adoption of online platforms; 2) the variation in entrepreneurs’ interest in two distinct types of platforms: multi-sited marketplaces (such as Amazon) and a local marketplace designed to relocate economic activity; 3) the variation related to the comparative analysis of factual data (effective adoption of multi-sited marketplaces) and prospective data (statement of interest for a local marketplace project).https://journals.openedition.org/ticetsociete/5271platforme-commerceadoptionretailmarket agencement |
| spellingShingle | Cédric Calvignac Mathieu VIDAL Variations autour de l’adoption de plateformes de vente en ligne : la réception d’un nouveau dispositif marchand par les entrepreneurs albigeois Tic & Société platform e-commerce adoption retail market agencement |
| title | Variations autour de l’adoption de plateformes de vente en ligne : la réception d’un nouveau dispositif marchand par les entrepreneurs albigeois |
| title_full | Variations autour de l’adoption de plateformes de vente en ligne : la réception d’un nouveau dispositif marchand par les entrepreneurs albigeois |
| title_fullStr | Variations autour de l’adoption de plateformes de vente en ligne : la réception d’un nouveau dispositif marchand par les entrepreneurs albigeois |
| title_full_unstemmed | Variations autour de l’adoption de plateformes de vente en ligne : la réception d’un nouveau dispositif marchand par les entrepreneurs albigeois |
| title_short | Variations autour de l’adoption de plateformes de vente en ligne : la réception d’un nouveau dispositif marchand par les entrepreneurs albigeois |
| title_sort | variations autour de l adoption de plateformes de vente en ligne la reception d un nouveau dispositif marchand par les entrepreneurs albigeois |
| topic | platform e-commerce adoption retail market agencement |
| url | https://journals.openedition.org/ticetsociete/5271 |
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