How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions
The lifestyle needs of urban communities have made many business people develop their businesses in the food and beverage (F&B) sector. The proliferation and expansion of coffee shops can engender heightened business competitiveness, necessitating companies to consistently refine their marketing...
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| Format: | Article |
| Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2024-12-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2651 |
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| _version_ | 1841553404043722752 |
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| author | Muhammad Idrus Khisamuddin Rita Ambarwati Dewi Komala Sari |
| author_facet | Muhammad Idrus Khisamuddin Rita Ambarwati Dewi Komala Sari |
| author_sort | Muhammad Idrus Khisamuddin |
| collection | DOAJ |
| description | The lifestyle needs of urban communities have made many business people develop their businesses in the food and beverage (F&B) sector. The proliferation and expansion of coffee shops can engender heightened business competitiveness, necessitating companies to consistently refine their marketing strategies to meet client satisfaction. The objective of this study is to assess the impact of Product Quality, Ad Credibility, and Location on Purchase Decisions about Starbucks Products. This research is causal research using quantitative methods. The study employed an incidental sampling technique, with a sample size of 96 respondents and a population size of up to 150 individuals. The data-gathering methodology employed in this study was the distribution of a questionnaire. The data analysis technique employed in this investigation involved the utilization of Smart-PLS Version 3.0. The variable of product quality demonstrates a statistically significant and favorable impact on consumer purchasing decisions within the context of Starbucks. In addition, the influence of advertising credibility and location on purchasing decisions at Starbucks is found to be beneficial, albeit not statistically significant. |
| format | Article |
| id | doaj-art-b39bdf5942f04df49641e378ad8c22e0 |
| institution | Kabale University |
| issn | 2579-4892 2655-8327 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Bandung: Prodi Manajemen FE Universitas Langlangbuana |
| record_format | Article |
| series | Almana: Jurnal Manajemen dan Bisnis |
| spelling | doaj-art-b39bdf5942f04df49641e378ad8c22e02025-01-09T08:51:06ZengBandung: Prodi Manajemen FE Universitas LanglangbuanaAlmana: Jurnal Manajemen dan Bisnis2579-48922655-83272024-12-018344245410.36555/almana.v8i3.26512651How to Enhance Product Quality, Ad Credibility, and Location on Purchase DecisionsMuhammad Idrus Khisamuddin0Rita Ambarwati1Dewi Komala Sari2Universitas Muhammadiyah Sidoarjo, IndonesiaUniversitas Muhammadiyah Sidoarjo, IndonesiaUniversitas Muhammadiyah Sidoarjo, IndonesiaThe lifestyle needs of urban communities have made many business people develop their businesses in the food and beverage (F&B) sector. The proliferation and expansion of coffee shops can engender heightened business competitiveness, necessitating companies to consistently refine their marketing strategies to meet client satisfaction. The objective of this study is to assess the impact of Product Quality, Ad Credibility, and Location on Purchase Decisions about Starbucks Products. This research is causal research using quantitative methods. The study employed an incidental sampling technique, with a sample size of 96 respondents and a population size of up to 150 individuals. The data-gathering methodology employed in this study was the distribution of a questionnaire. The data analysis technique employed in this investigation involved the utilization of Smart-PLS Version 3.0. The variable of product quality demonstrates a statistically significant and favorable impact on consumer purchasing decisions within the context of Starbucks. In addition, the influence of advertising credibility and location on purchasing decisions at Starbucks is found to be beneficial, albeit not statistically significant.http://journalfeb.unla.ac.id/index.php/almana/article/view/2651ad credibilitylocationproduct qualitypurchase decisions |
| spellingShingle | Muhammad Idrus Khisamuddin Rita Ambarwati Dewi Komala Sari How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions Almana: Jurnal Manajemen dan Bisnis ad credibility location product quality purchase decisions |
| title | How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions |
| title_full | How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions |
| title_fullStr | How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions |
| title_full_unstemmed | How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions |
| title_short | How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions |
| title_sort | how to enhance product quality ad credibility and location on purchase decisions |
| topic | ad credibility location product quality purchase decisions |
| url | http://journalfeb.unla.ac.id/index.php/almana/article/view/2651 |
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