Post-COVID-19 pandemic: Examining the moderating role of event image on visitors’ intention to revisit major events

Post-COVID-19 pandemic: Examining the moderating role of event image on visitors’ intention to revisit major events

Grasping the perspectives of consumers is a fundamental focus for those managing events and festivals. This study investigated the impacts of aspects of awareness and event experience, namely perceived value, service quality and event image on satisfaction, along with revisit intentions to major ev...

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Bibliographic Details
Main Authors: May Chiun Lo, Abang Azlan Mohamad, Jun Zhou Thong, Fung Yee Law
Format: Article
Language:English
Published: Lodz University Press 2025-06-01
Series:Tourism
Subjects:
Malaysia
post-COVID-19
major events
revisit intention
PLS-SEM
Online Access:https://czasopisma.uni.lodz.pl/tourism/article/view/23295
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