Post-COVID-19 pandemic: Examining the moderating role of event image on visitors’ intention to revisit major events
Grasping the perspectives of consumers is a fundamental focus for those managing events and festivals. This study investigated the impacts of aspects of awareness and event experience, namely perceived value, service quality and event image on satisfaction, along with revisit intentions to major ev...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2025-06-01
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| Series: | Tourism |
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| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/23295 |
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| _version_ | 1849320438434365440 |
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| author | May Chiun Lo Abang Azlan Mohamad Jun Zhou Thong Fung Yee Law |
| author_facet | May Chiun Lo Abang Azlan Mohamad Jun Zhou Thong Fung Yee Law |
| author_sort | May Chiun Lo |
| collection | DOAJ |
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Grasping the perspectives of consumers is a fundamental focus for those managing events and festivals. This study investigated the impacts of aspects of awareness and event experience, namely perceived value, service quality and event image on satisfaction, along with revisit intentions to major events. The study used a quantitative analysis based on 1265 valid responses collected from a survey conducted during several major events that were held in Sarawak, Malaysia. Via partial least squares-structural equation modelling (PLS-SEM), the findings revealed service quality as a crucial motivator towards the attendees’ satisfaction levels, and this led to their revisit intentions. The event image was found to enhance the association, while the impacts of awareness and perceived value on satisfaction were not significant. The study provides event organizers with valuable insights regarding attendees’ perceived aspects of an event, enabling the effective planning and implementation of future major events post-COVID-19.
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| format | Article |
| id | doaj-art-b3355fbe0f7b4e06832af0ff12094c8f |
| institution | Kabale University |
| issn | 0867-5856 2080-6922 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | Tourism |
| spelling | doaj-art-b3355fbe0f7b4e06832af0ff12094c8f2025-08-20T03:50:06ZengLodz University PressTourism0867-58562080-69222025-06-0135110.18778/0867-5856.2025.08Post-COVID-19 pandemic: Examining the moderating role of event image on visitors’ intention to revisit major eventsMay Chiun Lo0https://orcid.org/0000-0003-0767-7834Abang Azlan Mohamad1https://orcid.org/0000-0001-6266-8450Jun Zhou Thong2https://orcid.org/0000-0003-2107-8766Fung Yee Law3Loughborough University London (London, UK), Institute for International Management and Entrepreneurship; Universiti Malaysia Sarawak (Kota Samarahan, Malaysia), Faculty of Economics and BusinessUniversiti Malaysia Sarawak (Kota Samarahan, Malaysia), Faculty of Economics and BusinessHELP University (Shah Alam, Malaysia), Faculty of Business, Economics and AccountingUniversiti Malaysia Sarawak (Kota Samarahan, Malaysia), Faculty of Economics and Business Grasping the perspectives of consumers is a fundamental focus for those managing events and festivals. This study investigated the impacts of aspects of awareness and event experience, namely perceived value, service quality and event image on satisfaction, along with revisit intentions to major events. The study used a quantitative analysis based on 1265 valid responses collected from a survey conducted during several major events that were held in Sarawak, Malaysia. Via partial least squares-structural equation modelling (PLS-SEM), the findings revealed service quality as a crucial motivator towards the attendees’ satisfaction levels, and this led to their revisit intentions. The event image was found to enhance the association, while the impacts of awareness and perceived value on satisfaction were not significant. The study provides event organizers with valuable insights regarding attendees’ perceived aspects of an event, enabling the effective planning and implementation of future major events post-COVID-19. https://czasopisma.uni.lodz.pl/tourism/article/view/23295Malaysiapost-COVID-19major eventsrevisit intentionPLS-SEM |
| spellingShingle | May Chiun Lo Abang Azlan Mohamad Jun Zhou Thong Fung Yee Law Post-COVID-19 pandemic: Examining the moderating role of event image on visitors’ intention to revisit major events Tourism Malaysia post-COVID-19 major events revisit intention PLS-SEM |
| title | Post-COVID-19 pandemic: Examining the moderating role of event image on visitors’ intention to revisit major events |
| title_full | Post-COVID-19 pandemic: Examining the moderating role of event image on visitors’ intention to revisit major events |
| title_fullStr | Post-COVID-19 pandemic: Examining the moderating role of event image on visitors’ intention to revisit major events |
| title_full_unstemmed | Post-COVID-19 pandemic: Examining the moderating role of event image on visitors’ intention to revisit major events |
| title_short | Post-COVID-19 pandemic: Examining the moderating role of event image on visitors’ intention to revisit major events |
| title_sort | post covid 19 pandemic examining the moderating role of event image on visitors intention to revisit major events |
| topic | Malaysia post-COVID-19 major events revisit intention PLS-SEM |
| url | https://czasopisma.uni.lodz.pl/tourism/article/view/23295 |
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