Integrated Digital Nudge in Gamification for Public Transportation Applications
A shift from private to mass transportation is one of the main goals of many governments. In this context, integrating digital nudges into gamification on digital platforms is a promising approach to influencing and changing user behavior. This study emphasizes the importance of understanding user n...
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MDPI AG
2025-06-01
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| Online Access: | https://www.mdpi.com/2078-2489/16/7/530 |
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| author | Dyah Wahyu Sukmaningsih Edi Abdurachman Agung Trisetyarso Betty Purwandari |
| author_facet | Dyah Wahyu Sukmaningsih Edi Abdurachman Agung Trisetyarso Betty Purwandari |
| author_sort | Dyah Wahyu Sukmaningsih |
| collection | DOAJ |
| description | A shift from private to mass transportation is one of the main goals of many governments. In this context, integrating digital nudges into gamification on digital platforms is a promising approach to influencing and changing user behavior. This study emphasizes the importance of understanding user needs and design requirements in developing effective solutions. A mixed-methods approach combined user interviews, expert interviews, thematic analysis, HEXAD questionnaires, and gamification workshops to collect and analyze needs. These methods comprehensively understand user expectations, gamification elements, and appropriate digital nudges. Based on these findings, a prototype was developed, which was then evaluated through a preliminary evaluation in the form of usability testing using questionnaires and interviews. The study results indicate that the design of digital nudges in the context of gamification can be effectively applied to public transportation applications and can potentially change user behavior in a more positive direction. |
| format | Article |
| id | doaj-art-b2f1c2e326a94120aa4c8b0f2b59514d |
| institution | DOAJ |
| issn | 2078-2489 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Information |
| spelling | doaj-art-b2f1c2e326a94120aa4c8b0f2b59514d2025-08-20T03:07:55ZengMDPI AGInformation2078-24892025-06-0116753010.3390/info16070530Integrated Digital Nudge in Gamification for Public Transportation ApplicationsDyah Wahyu Sukmaningsih0Edi Abdurachman1Agung Trisetyarso2Betty Purwandari3Computer Science Department, BINUS Graduate Program—Doctor of Computer Science, Bina Nusantara University, Jakarta 11530, IndonesiaComputer Science Department, BINUS Graduate Program—Doctor of Computer Science, Bina Nusantara University, Jakarta 11530, IndonesiaComputer Science Department, BINUS Graduate Program—Doctor of Computer Science, Bina Nusantara University, Jakarta 11530, IndonesiaFaculty of Computer Science, Universitas Indonesia, Depok 16424, IndonesiaA shift from private to mass transportation is one of the main goals of many governments. In this context, integrating digital nudges into gamification on digital platforms is a promising approach to influencing and changing user behavior. This study emphasizes the importance of understanding user needs and design requirements in developing effective solutions. A mixed-methods approach combined user interviews, expert interviews, thematic analysis, HEXAD questionnaires, and gamification workshops to collect and analyze needs. These methods comprehensively understand user expectations, gamification elements, and appropriate digital nudges. Based on these findings, a prototype was developed, which was then evaluated through a preliminary evaluation in the form of usability testing using questionnaires and interviews. The study results indicate that the design of digital nudges in the context of gamification can be effectively applied to public transportation applications and can potentially change user behavior in a more positive direction.https://www.mdpi.com/2078-2489/16/7/530public transportationgamificationdigital nudgeuser-centered design |
| spellingShingle | Dyah Wahyu Sukmaningsih Edi Abdurachman Agung Trisetyarso Betty Purwandari Integrated Digital Nudge in Gamification for Public Transportation Applications Information public transportation gamification digital nudge user-centered design |
| title | Integrated Digital Nudge in Gamification for Public Transportation Applications |
| title_full | Integrated Digital Nudge in Gamification for Public Transportation Applications |
| title_fullStr | Integrated Digital Nudge in Gamification for Public Transportation Applications |
| title_full_unstemmed | Integrated Digital Nudge in Gamification for Public Transportation Applications |
| title_short | Integrated Digital Nudge in Gamification for Public Transportation Applications |
| title_sort | integrated digital nudge in gamification for public transportation applications |
| topic | public transportation gamification digital nudge user-centered design |
| url | https://www.mdpi.com/2078-2489/16/7/530 |
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