Analysis of Service Quality on the Starbucks Indonesia Application Using E-SERVQUAL and Importance Performance Analysis (IPA)
The advancement of technology has had a significant impact on various aspects of life, especially in terms of people’s dependence on digital services. This trend has driven e-commerce growth, especially in the food and beverage sector, including Starbucks Indonesia which offers a mobile application...
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| Main Authors: | Palmarosa Ardianti Putri Hardhika, Minto Waluyo |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6570 |
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