Toxic Communication on TikTok: Sigma Masculinities and Gendered Disinformation
A growing body of research highlights digital platforms like TikTok’s pivotal role in shaping meaning for their users, particularly regarding gender perceptions. With TikTok increasingly serving as a search engine for teens, understanding how opinions are formed necessitates examining online content...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2025-01-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051251313844 |
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| _version_ | 1832590687506268160 |
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| author | Samuel Tanner François Gillardin |
| author_facet | Samuel Tanner François Gillardin |
| author_sort | Samuel Tanner |
| collection | DOAJ |
| description | A growing body of research highlights digital platforms like TikTok’s pivotal role in shaping meaning for their users, particularly regarding gender perceptions. With TikTok increasingly serving as a search engine for teens, understanding how opinions are formed necessitates examining online content and interactions. Our article focuses on the construction of masculinity and gender dynamics with sigma videos on TikTok, emphasizing the digital practices that foster toxic communication. We define toxic communication as the deliberate framing and intensification of gender relations through the lens of male control and domination, alongside the denigration, devaluation, or defamation of feminine and non-binary identities associated with hegemonic masculinity. Adopting a socio-technical approach, we utilize a digital qualitative method of immersive observation to collect and analyze videos, posts, hashtags, and gender-related content. Our findings reveal that sigma toxic communication manifests in a spectrum ranging from subtle humor to explicit violence. This diversity of content functions as a “ready-to-think” framework, potentially appealing to a wide range of men across varying tastes, ages, and attitudes toward gender while perpetuating narratives that reflect and reinforce entrenched patterns of male dominance. |
| format | Article |
| id | doaj-art-b2ae438f90e44e6fb6c74b9bc7492669 |
| institution | Kabale University |
| issn | 2056-3051 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Social Media + Society |
| spelling | doaj-art-b2ae438f90e44e6fb6c74b9bc74926692025-01-23T09:03:21ZengSAGE PublishingSocial Media + Society2056-30512025-01-011110.1177/20563051251313844Toxic Communication on TikTok: Sigma Masculinities and Gendered DisinformationSamuel TannerFrançois GillardinA growing body of research highlights digital platforms like TikTok’s pivotal role in shaping meaning for their users, particularly regarding gender perceptions. With TikTok increasingly serving as a search engine for teens, understanding how opinions are formed necessitates examining online content and interactions. Our article focuses on the construction of masculinity and gender dynamics with sigma videos on TikTok, emphasizing the digital practices that foster toxic communication. We define toxic communication as the deliberate framing and intensification of gender relations through the lens of male control and domination, alongside the denigration, devaluation, or defamation of feminine and non-binary identities associated with hegemonic masculinity. Adopting a socio-technical approach, we utilize a digital qualitative method of immersive observation to collect and analyze videos, posts, hashtags, and gender-related content. Our findings reveal that sigma toxic communication manifests in a spectrum ranging from subtle humor to explicit violence. This diversity of content functions as a “ready-to-think” framework, potentially appealing to a wide range of men across varying tastes, ages, and attitudes toward gender while perpetuating narratives that reflect and reinforce entrenched patterns of male dominance.https://doi.org/10.1177/20563051251313844 |
| spellingShingle | Samuel Tanner François Gillardin Toxic Communication on TikTok: Sigma Masculinities and Gendered Disinformation Social Media + Society |
| title | Toxic Communication on TikTok: Sigma Masculinities and Gendered Disinformation |
| title_full | Toxic Communication on TikTok: Sigma Masculinities and Gendered Disinformation |
| title_fullStr | Toxic Communication on TikTok: Sigma Masculinities and Gendered Disinformation |
| title_full_unstemmed | Toxic Communication on TikTok: Sigma Masculinities and Gendered Disinformation |
| title_short | Toxic Communication on TikTok: Sigma Masculinities and Gendered Disinformation |
| title_sort | toxic communication on tiktok sigma masculinities and gendered disinformation |
| url | https://doi.org/10.1177/20563051251313844 |
| work_keys_str_mv | AT samueltanner toxiccommunicationontiktoksigmamasculinitiesandgendereddisinformation AT francoisgillardin toxiccommunicationontiktoksigmamasculinitiesandgendereddisinformation |