Stakeholder Communication on Destination Branding through Three Destination Axes in the Musi River Tourism Area, South Sumatra, Indonesia

Background: Governance, corporation, society, and complexity are fascinating subjects in research on sustainable tourism, as well as development in river areas. Therefore, this study is based on the argument that destination branding is a promise to stakeholders. Elaboration of the perspective of c...

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Bibliographic Details
Main Authors: Agustin Rozalena, Mahendra Wijaya, Prahastiwi Utari, Andre Novie Rahmanto
Format: Article
Language:English
Published: Department of Mass Communication, University of Nigeria 2025-06-01
Series:Ianna Journal of Interdisciplinary Studies
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Online Access:https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/824
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