Explain the Components of Urban Branding, Emphasizing the Dimensions of Tourism

Currently, change in cities is advancing due to technological advances, information floods, increasing awareness, and raising living standards. Although the development of a city depends on the activation of urban marketing, an important and well-known city stands out as a brand. One of the strategi...

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Bibliographic Details
Main Authors: Maryam Vahabian, Nowzar Ghanbari, Said Ali Nori, Bizhan Kalhornia
Format: Article
Language:English
Published: Wiley 2021-01-01
Series:Shock and Vibration
Online Access:http://dx.doi.org/10.1155/2021/9095302
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