Competitive Advantage As A Mediation Factor That Influences The Sustainability Of Halal SMEs

In the first quarter of 2022, only ten percent of Indonesia's food and beverage industry has received halal certification. This small percentage means this research aims to support SMEs by investigating the influence of halal certification, entrepreneurial orientation, gaining competitive advan...

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Main Author: Nanang Apriliyanto
Format: Article
Language:English
Published: LPPM Institut Syariah Negeri Junjungan (ISNJ) Bengkalis 2023-12-01
Series:Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
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Online Access:https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1564
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author Nanang Apriliyanto
author_facet Nanang Apriliyanto
author_sort Nanang Apriliyanto
collection DOAJ
description In the first quarter of 2022, only ten percent of Indonesia's food and beverage industry has received halal certification. This small percentage means this research aims to support SMEs by investigating the influence of halal certification, entrepreneurial orientation, gaining competitive advantage, and adopting business sustainability. This research is a quantitative type of explanatory research with a population of 485 SMEs in the food and beverage sector in Kendal regency. Meanwhile, the sample used purposive sampling and obtained 200 respondents from SME owners. Structural equation modelling (SEM) is used with the Smart-PLS test tool as an analysis technique. This research's findings show a positive and significant influence between halal certification and entrepreneurial orientation on competitive advantage and business sustainability. Apart from that, competitive advantage positively and significantly influences business sustainability. Competitive advantage can directly mediate the influence between entrepreneurial orientation and halal certification on business sustainability, which shows a positive and significant direction. This research makes a significant academic contribution by investigating the relationship between halal certification, entrepreneurial orientation, and competitive advantage in SME sustainability.
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spelling doaj-art-b26062a7dd74446c8ea6da974a7da2382025-08-20T02:23:12ZengLPPM Institut Syariah Negeri Junjungan (ISNJ) BengkalisIqtishaduna: Jurnal Ilmiah Ekonomi Kita2303-35682684-82282023-12-0112227429210.46367/iqtishaduna.v12i2.15641564Competitive Advantage As A Mediation Factor That Influences The Sustainability Of Halal SMEsNanang Apriliyanto0Universitas Selamat Sri, Kendal, IndonesiaIn the first quarter of 2022, only ten percent of Indonesia's food and beverage industry has received halal certification. This small percentage means this research aims to support SMEs by investigating the influence of halal certification, entrepreneurial orientation, gaining competitive advantage, and adopting business sustainability. This research is a quantitative type of explanatory research with a population of 485 SMEs in the food and beverage sector in Kendal regency. Meanwhile, the sample used purposive sampling and obtained 200 respondents from SME owners. Structural equation modelling (SEM) is used with the Smart-PLS test tool as an analysis technique. This research's findings show a positive and significant influence between halal certification and entrepreneurial orientation on competitive advantage and business sustainability. Apart from that, competitive advantage positively and significantly influences business sustainability. Competitive advantage can directly mediate the influence between entrepreneurial orientation and halal certification on business sustainability, which shows a positive and significant direction. This research makes a significant academic contribution by investigating the relationship between halal certification, entrepreneurial orientation, and competitive advantage in SME sustainability.https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1564business sustainabilitycompetitive advantagehalal certificationentrepreneurial orientation
spellingShingle Nanang Apriliyanto
Competitive Advantage As A Mediation Factor That Influences The Sustainability Of Halal SMEs
Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
business sustainability
competitive advantage
halal certification
entrepreneurial orientation
title Competitive Advantage As A Mediation Factor That Influences The Sustainability Of Halal SMEs
title_full Competitive Advantage As A Mediation Factor That Influences The Sustainability Of Halal SMEs
title_fullStr Competitive Advantage As A Mediation Factor That Influences The Sustainability Of Halal SMEs
title_full_unstemmed Competitive Advantage As A Mediation Factor That Influences The Sustainability Of Halal SMEs
title_short Competitive Advantage As A Mediation Factor That Influences The Sustainability Of Halal SMEs
title_sort competitive advantage as a mediation factor that influences the sustainability of halal smes
topic business sustainability
competitive advantage
halal certification
entrepreneurial orientation
url https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1564
work_keys_str_mv AT nanangapriliyanto competitiveadvantageasamediationfactorthatinfluencesthesustainabilityofhalalsmes