The platform of spoof videos: The case of Tudou.com

This paper analyses the enabling and constraining role of platforms in the development of online video-spoofing culture in China. Using Tudou.com, one of China’s most popular video-sharing sites, as a case study, the paper discusses how video-sharing sites facilitate and curtail the self, and how th...

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Main Author: Li Henry Siling
Format: Article
Language:English
Published: Sciendo 2012-07-01
Series:Cultural Science
Subjects:
Online Access:https://doi.org/10.5334/csci.51
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author Li Henry Siling
author_facet Li Henry Siling
author_sort Li Henry Siling
collection DOAJ
description This paper analyses the enabling and constraining role of platforms in the development of online video-spoofing culture in China. Using Tudou.com, one of China’s most popular video-sharing sites, as a case study, the paper discusses how video-sharing sites facilitate and curtail the self, and how they negotiate and balance among users, clients and the state, teasing out the complex politics of platforms in China. Particular reference is made to three “star users”, Jiaoshou, Hu Ge and Corndog, who gained fame for themselves via the popularity of their spoof videos on this platform.
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spelling doaj-art-b240297df6e54dbbb4f4c44eda3dc2412025-02-10T13:26:38ZengSciendoCultural Science1836-04162012-07-015215316810.5334/csci.5151The platform of spoof videos: The case of Tudou.comLi Henry Siling0Centre for International Courses and Programs; China Executive Leadership Academy Pudong (CELAP)Shanghai, ChinaThis paper analyses the enabling and constraining role of platforms in the development of online video-spoofing culture in China. Using Tudou.com, one of China’s most popular video-sharing sites, as a case study, the paper discusses how video-sharing sites facilitate and curtail the self, and how they negotiate and balance among users, clients and the state, teasing out the complex politics of platforms in China. Particular reference is made to three “star users”, Jiaoshou, Hu Ge and Corndog, who gained fame for themselves via the popularity of their spoof videos on this platform.https://doi.org/10.5334/csci.51platformtudou.comselfcuratorcensormainstreaming
spellingShingle Li Henry Siling
The platform of spoof videos: The case of Tudou.com
Cultural Science
platform
tudou.com
self
curator
censor
mainstreaming
title The platform of spoof videos: The case of Tudou.com
title_full The platform of spoof videos: The case of Tudou.com
title_fullStr The platform of spoof videos: The case of Tudou.com
title_full_unstemmed The platform of spoof videos: The case of Tudou.com
title_short The platform of spoof videos: The case of Tudou.com
title_sort platform of spoof videos the case of tudou com
topic platform
tudou.com
self
curator
censor
mainstreaming
url https://doi.org/10.5334/csci.51
work_keys_str_mv AT lihenrysiling theplatformofspoofvideosthecaseoftudoucom
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