Dealing With Class Imbalance in Uplift Modeling-Efficient Data Preprocessing via Oversampling and Matching
Uplift modeling is a widely recognized predictive approach used to identify individuals who are more likely to respond positively to an intervention or treatment, such as a marketing campaign. However, this approach can be negatively affected by the class-imbalance problem, which occurs when the dis...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2024-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10776774/ |
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