Compliance to Tobacco Advertising and Promotion Ban in Four Regions of a Southern Indian State – A Descriptive Cross-Sectional Study
Tobacco advertising and promotion influences youth smoking initiation and regular use. India’s Cigarettes and Other Tobacco Products Act, 2003, bans tobacco advertising and promotion but allows Point of Sale (PoS) advertisements under specific conditions. This study aimed to assess compliance with t...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Wolters Kluwer Medknow Publications
2025-07-01
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| Series: | Indian Journal of Community Medicine |
| Subjects: | |
| Online Access: | https://journals.lww.com/10.4103/ijcm.ijcm_829_23 |
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| author | Praveen Kumar Asha Kamath Radhika Nayak Ashwath K Naik Veena G Kamath Muralidhar M Kulkarni |
| author_facet | Praveen Kumar Asha Kamath Radhika Nayak Ashwath K Naik Veena G Kamath Muralidhar M Kulkarni |
| author_sort | Praveen Kumar |
| collection | DOAJ |
| description | Tobacco advertising and promotion influences youth smoking initiation and regular use. India’s Cigarettes and Other Tobacco Products Act, 2003, bans tobacco advertising and promotion but allows Point of Sale (PoS) advertisements under specific conditions. This study aimed to assess compliance with the ban on tobacco advertising at the PoS in the Karnataka state of Southern India. A cross-sectional observational survey was conducted in 529 PoS across Karnataka’s four administrative regions between January to March 2020 using a checklist. The research assistants visited shops selling tobacco products, observed each store during business hours for 10 minutes, and completed the checklist. Proportions and percentages were calculated for each domain of the checklist. The study showed that 127 (24%) shops out of 529 had direct PoS advertisements. Among the total violations, product showcases (94.5%), Stickers (76%), and Posters (75.6%) were prominently used for the promotion of tobacco products. Advertisements were seen more commonly in petty shops (92%) and urban areas (59.8%). Product displays, stickers, and posters were used most often to violate advertising laws. Compliance should be improved in urban and petty shops, to decrease tobacco product exposure and accessibility. |
| format | Article |
| id | doaj-art-b1a28e52e1bc4599832bebe43a6ec3f3 |
| institution | Kabale University |
| issn | 0970-0218 1998-3581 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Wolters Kluwer Medknow Publications |
| record_format | Article |
| series | Indian Journal of Community Medicine |
| spelling | doaj-art-b1a28e52e1bc4599832bebe43a6ec3f32025-08-20T04:02:13ZengWolters Kluwer Medknow PublicationsIndian Journal of Community Medicine0970-02181998-35812025-07-0150470070410.4103/ijcm.ijcm_829_23Compliance to Tobacco Advertising and Promotion Ban in Four Regions of a Southern Indian State – A Descriptive Cross-Sectional StudyPraveen KumarAsha KamathRadhika NayakAshwath K NaikVeena G KamathMuralidhar M KulkarniTobacco advertising and promotion influences youth smoking initiation and regular use. India’s Cigarettes and Other Tobacco Products Act, 2003, bans tobacco advertising and promotion but allows Point of Sale (PoS) advertisements under specific conditions. This study aimed to assess compliance with the ban on tobacco advertising at the PoS in the Karnataka state of Southern India. A cross-sectional observational survey was conducted in 529 PoS across Karnataka’s four administrative regions between January to March 2020 using a checklist. The research assistants visited shops selling tobacco products, observed each store during business hours for 10 minutes, and completed the checklist. Proportions and percentages were calculated for each domain of the checklist. The study showed that 127 (24%) shops out of 529 had direct PoS advertisements. Among the total violations, product showcases (94.5%), Stickers (76%), and Posters (75.6%) were prominently used for the promotion of tobacco products. Advertisements were seen more commonly in petty shops (92%) and urban areas (59.8%). Product displays, stickers, and posters were used most often to violate advertising laws. Compliance should be improved in urban and petty shops, to decrease tobacco product exposure and accessibility.https://journals.lww.com/10.4103/ijcm.ijcm_829_23advertisementprohibitiontobacco products |
| spellingShingle | Praveen Kumar Asha Kamath Radhika Nayak Ashwath K Naik Veena G Kamath Muralidhar M Kulkarni Compliance to Tobacco Advertising and Promotion Ban in Four Regions of a Southern Indian State – A Descriptive Cross-Sectional Study Indian Journal of Community Medicine advertisement prohibition tobacco products |
| title | Compliance to Tobacco Advertising and Promotion Ban in Four Regions of a Southern Indian State – A Descriptive Cross-Sectional Study |
| title_full | Compliance to Tobacco Advertising and Promotion Ban in Four Regions of a Southern Indian State – A Descriptive Cross-Sectional Study |
| title_fullStr | Compliance to Tobacco Advertising and Promotion Ban in Four Regions of a Southern Indian State – A Descriptive Cross-Sectional Study |
| title_full_unstemmed | Compliance to Tobacco Advertising and Promotion Ban in Four Regions of a Southern Indian State – A Descriptive Cross-Sectional Study |
| title_short | Compliance to Tobacco Advertising and Promotion Ban in Four Regions of a Southern Indian State – A Descriptive Cross-Sectional Study |
| title_sort | compliance to tobacco advertising and promotion ban in four regions of a southern indian state a descriptive cross sectional study |
| topic | advertisement prohibition tobacco products |
| url | https://journals.lww.com/10.4103/ijcm.ijcm_829_23 |
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