Beyond the Physical Realm
Marketers view place as a marketing mix tool that denotes activities associated with the distribution of products and services. Thus, the discipline believes that places are alienated from consumers’ lives and experiences. This article looks at the place concept anew and offers an original theory o...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sociology Press
2005-03-01
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| Series: | Grounded Theory Review: An International Journal |
| Subjects: | |
| Online Access: | https://groundedtheoryreview.org/index.php/gtr/article/view/100 |
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