Incorporating virtual reality innovation in higher education services: A possibility for technology adoption
Technological innovation plays a significant role in advancing new service features that can serve individual users’ needs; thus, it can attract user intention to adopt or use the service offerings of the firms, and incorporating virtual reality (VR) innovation into higher education services also me...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-12-01
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| Series: | Sustainable Futures |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825006975 |
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| _version_ | 1849768140053938176 |
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| author | Gulmira Issayeva Aruzhan Makhatova Long Kim |
| author_facet | Gulmira Issayeva Aruzhan Makhatova Long Kim |
| author_sort | Gulmira Issayeva |
| collection | DOAJ |
| description | Technological innovation plays a significant role in advancing new service features that can serve individual users’ needs; thus, it can attract user intention to adopt or use the service offerings of the firms, and incorporating virtual reality (VR) innovation into higher education services also merits this closer attention. This research proposes an Innovative Formulation Framework for Technology Adoption, aiming to examine associations between Innovative Formulation (technological innovation), Tech-benefit Creation (ease of use and perceived usefulness), System Reliability (trust), and Decision-making in VR Adoption (adoption intention). 550 university students from different universities of Kazakhstan were invited to join this research via questionnaires, providing researchers with 521 valid data to be analyzed in a Structural Equation Model. Findings highlighted that technological innovation significantly influenced both ease of use and perceived usefulness, while ease of use further influenced perceived usefulness. Next, ease of use and perceived usefulness significantly influenced student trust and intention to adopt VR. Finally, student trust significantly influenced intention to adopt VR. Despite completing the overall research objective, this research still had some limitations, such as having a limited number of factors, containing no comparison of VR adoption between students from different higher education levels, and concentrating on VR adoption in higher education only. These limitations give more clues to future studies to advance new findings and conclusions for more knowledge that contributes to existing literature. |
| format | Article |
| id | doaj-art-b13684d483dc461db7bd6232e7e7b7b9 |
| institution | DOAJ |
| issn | 2666-1888 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Sustainable Futures |
| spelling | doaj-art-b13684d483dc461db7bd6232e7e7b7b92025-08-20T03:03:55ZengElsevierSustainable Futures2666-18882025-12-011010113310.1016/j.sftr.2025.101133Incorporating virtual reality innovation in higher education services: A possibility for technology adoptionGulmira Issayeva0Aruzhan Makhatova1Long Kim2Department of Finance, M. Auezov South Kazakhstan University, KazakhstanDepartment of Finance, M. Auezov South Kazakhstan University, KazakhstanCenter of Excellence in Logistics and Business Analytics (LOGBIZ), School of Accountancy and Finance, Walailak University, Thailand; Corresponding author.Technological innovation plays a significant role in advancing new service features that can serve individual users’ needs; thus, it can attract user intention to adopt or use the service offerings of the firms, and incorporating virtual reality (VR) innovation into higher education services also merits this closer attention. This research proposes an Innovative Formulation Framework for Technology Adoption, aiming to examine associations between Innovative Formulation (technological innovation), Tech-benefit Creation (ease of use and perceived usefulness), System Reliability (trust), and Decision-making in VR Adoption (adoption intention). 550 university students from different universities of Kazakhstan were invited to join this research via questionnaires, providing researchers with 521 valid data to be analyzed in a Structural Equation Model. Findings highlighted that technological innovation significantly influenced both ease of use and perceived usefulness, while ease of use further influenced perceived usefulness. Next, ease of use and perceived usefulness significantly influenced student trust and intention to adopt VR. Finally, student trust significantly influenced intention to adopt VR. Despite completing the overall research objective, this research still had some limitations, such as having a limited number of factors, containing no comparison of VR adoption between students from different higher education levels, and concentrating on VR adoption in higher education only. These limitations give more clues to future studies to advance new findings and conclusions for more knowledge that contributes to existing literature.http://www.sciencedirect.com/science/article/pii/S2666188825006975EducationEase of useInnovationAdoption intentionStudent trustPerceived usefulness |
| spellingShingle | Gulmira Issayeva Aruzhan Makhatova Long Kim Incorporating virtual reality innovation in higher education services: A possibility for technology adoption Sustainable Futures Education Ease of use Innovation Adoption intention Student trust Perceived usefulness |
| title | Incorporating virtual reality innovation in higher education services: A possibility for technology adoption |
| title_full | Incorporating virtual reality innovation in higher education services: A possibility for technology adoption |
| title_fullStr | Incorporating virtual reality innovation in higher education services: A possibility for technology adoption |
| title_full_unstemmed | Incorporating virtual reality innovation in higher education services: A possibility for technology adoption |
| title_short | Incorporating virtual reality innovation in higher education services: A possibility for technology adoption |
| title_sort | incorporating virtual reality innovation in higher education services a possibility for technology adoption |
| topic | Education Ease of use Innovation Adoption intention Student trust Perceived usefulness |
| url | http://www.sciencedirect.com/science/article/pii/S2666188825006975 |
| work_keys_str_mv | AT gulmiraissayeva incorporatingvirtualrealityinnovationinhighereducationservicesapossibilityfortechnologyadoption AT aruzhanmakhatova incorporatingvirtualrealityinnovationinhighereducationservicesapossibilityfortechnologyadoption AT longkim incorporatingvirtualrealityinnovationinhighereducationservicesapossibilityfortechnologyadoption |