Exploring the online destination image of an all-for-one tourism destination in China: a DMO perspective
All-for-one tourism is a new tourism development concept proposed by the Chinese government to promote the transformation and upgrading of the tourism industry to meet tourists’ high-quality tourism demands. This concept has been rapidly put into practice throughout the country and greatly reshaped...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
|
| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2447397 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849330205863182336 |
|---|---|
| author | Jianwei Ding Md Azalanshah Md Syed Rosya Izyanie Shamshudeen |
| author_facet | Jianwei Ding Md Azalanshah Md Syed Rosya Izyanie Shamshudeen |
| author_sort | Jianwei Ding |
| collection | DOAJ |
| description | All-for-one tourism is a new tourism development concept proposed by the Chinese government to promote the transformation and upgrading of the tourism industry to meet tourists’ high-quality tourism demands. This concept has been rapidly put into practice throughout the country and greatly reshaped the destination images of existing tourism destinations. Although all-for-one tourism has gained great popularity among tourism practitioners and tourism academics, existing studies on all-for-one tourism are mainly conducted from a macro perspective, such as top-level policy design. Micro perspectives on all-for-one tourism are limited. Using online destination image and cognitive-affective-conative framework as the theoretical framework, this qualitative study explored the projected online destination image of an all-for-one tourism destination, ‘Meishan City’, in China. Data was collected from official news websites and social media accounts. A manual thematic analysis method was employed to analyze the data. The findings revealed the projected online destination image of Meishan City based on the cognitive-affective-conative framework. This study advances online destination image research by empirically investigating the projected online destination image of an all-for-one tourism destination. Furthermore, it offers a new perspective for DMOs to project an effective and dynamic online destination image in all-for-one tourism campaigns. |
| format | Article |
| id | doaj-art-b127b9a23394436fbb14cd26490da4ad |
| institution | Kabale University |
| issn | 2331-1886 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj-art-b127b9a23394436fbb14cd26490da4ad2025-08-20T03:47:02ZengTaylor & Francis GroupCogent Social Sciences2331-18862024-12-0110110.1080/23311886.2024.2447397Exploring the online destination image of an all-for-one tourism destination in China: a DMO perspectiveJianwei Ding0Md Azalanshah Md Syed1Rosya Izyanie Shamshudeen2Faculty of Arts and Social Sciences, University of Malaya, Kuala Lumpur, MalaysiaFaculty of Arts and Social Sciences, University of Malaya, Kuala Lumpur, MalaysiaFaculty of Arts and Social Sciences, University of Malaya, Kuala Lumpur, MalaysiaAll-for-one tourism is a new tourism development concept proposed by the Chinese government to promote the transformation and upgrading of the tourism industry to meet tourists’ high-quality tourism demands. This concept has been rapidly put into practice throughout the country and greatly reshaped the destination images of existing tourism destinations. Although all-for-one tourism has gained great popularity among tourism practitioners and tourism academics, existing studies on all-for-one tourism are mainly conducted from a macro perspective, such as top-level policy design. Micro perspectives on all-for-one tourism are limited. Using online destination image and cognitive-affective-conative framework as the theoretical framework, this qualitative study explored the projected online destination image of an all-for-one tourism destination, ‘Meishan City’, in China. Data was collected from official news websites and social media accounts. A manual thematic analysis method was employed to analyze the data. The findings revealed the projected online destination image of Meishan City based on the cognitive-affective-conative framework. This study advances online destination image research by empirically investigating the projected online destination image of an all-for-one tourism destination. Furthermore, it offers a new perspective for DMOs to project an effective and dynamic online destination image in all-for-one tourism campaigns.https://www.tandfonline.com/doi/10.1080/23311886.2024.2447397All-for-one tourismonline destination imagedestination marketingChinaMeishan CityTourism Development/Impacts |
| spellingShingle | Jianwei Ding Md Azalanshah Md Syed Rosya Izyanie Shamshudeen Exploring the online destination image of an all-for-one tourism destination in China: a DMO perspective Cogent Social Sciences All-for-one tourism online destination image destination marketing China Meishan City Tourism Development/Impacts |
| title | Exploring the online destination image of an all-for-one tourism destination in China: a DMO perspective |
| title_full | Exploring the online destination image of an all-for-one tourism destination in China: a DMO perspective |
| title_fullStr | Exploring the online destination image of an all-for-one tourism destination in China: a DMO perspective |
| title_full_unstemmed | Exploring the online destination image of an all-for-one tourism destination in China: a DMO perspective |
| title_short | Exploring the online destination image of an all-for-one tourism destination in China: a DMO perspective |
| title_sort | exploring the online destination image of an all for one tourism destination in china a dmo perspective |
| topic | All-for-one tourism online destination image destination marketing China Meishan City Tourism Development/Impacts |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2024.2447397 |
| work_keys_str_mv | AT jianweiding exploringtheonlinedestinationimageofanallforonetourismdestinationinchinaadmoperspective AT mdazalanshahmdsyed exploringtheonlinedestinationimageofanallforonetourismdestinationinchinaadmoperspective AT rosyaizyanieshamshudeen exploringtheonlinedestinationimageofanallforonetourismdestinationinchinaadmoperspective |