Convergent storytelling as promotion: a model for brand engagement and equity
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2012-04-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4505/im_en_2012_01_Robideaux.pdf |
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| _version_ | 1850273808867393536 |
|---|---|
| author | Douglas Robideaux Sharon C. Robideaux |
| author_facet | Douglas Robideaux Sharon C. Robideaux |
| author_sort | Douglas Robideaux |
| collection | DOAJ |
| format | Article |
| id | doaj-art-b122b89678fc48ea985f0fd118a91db6 |
| institution | OA Journals |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2012-04-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-b122b89678fc48ea985f0fd118a91db62025-08-20T01:51:21ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262012-04-01814505Convergent storytelling as promotion: a model for brand engagement and equityDouglas RobideauxSharon C. Robideauxhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4505/im_en_2012_01_Robideaux.pdf |
| spellingShingle | Douglas Robideaux Sharon C. Robideaux Convergent storytelling as promotion: a model for brand engagement and equity Innovative Marketing |
| title | Convergent storytelling as promotion: a model for brand engagement and equity |
| title_full | Convergent storytelling as promotion: a model for brand engagement and equity |
| title_fullStr | Convergent storytelling as promotion: a model for brand engagement and equity |
| title_full_unstemmed | Convergent storytelling as promotion: a model for brand engagement and equity |
| title_short | Convergent storytelling as promotion: a model for brand engagement and equity |
| title_sort | convergent storytelling as promotion a model for brand engagement and equity |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4505/im_en_2012_01_Robideaux.pdf |
| work_keys_str_mv | AT douglasrobideaux convergentstorytellingaspromotionamodelforbrandengagementandequity AT sharoncrobideaux convergentstorytellingaspromotionamodelforbrandengagementandequity |