CULTURAL BOUNDARIES IN BUSINESS COMMUNICATION
The paper approaches the global business environment as a space of cultural diversity and examines it from the perspective of the cultural issues to be dealt with in order to develop efficient business relations. In this sense, the study illustrates the way in which culturally determined patterns o...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2018-12-01
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| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | https://www.upet.ro/annals/economics/pdf/2018/p2/Dumbrava_2.pdf |
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| Summary: | The paper approaches the global business environment as a space of cultural diversity and examines it from the perspective of the cultural issues to be dealt with in order to develop efficient business relations. In this sense, the study illustrates the way in which culturally determined patterns of thought and behavior such as time perception, verbal and non-verbal communication, and the attitude towards hierarchy determine every aspect of business interaction, from protocol and negotiation to leadership and decision making. |
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| ISSN: | 1582-5949 2247-8620 |