The effect of perceived quality and value on express delivery services trust during pandemic Covid 19
During the Covid-19 pandemic, public mobility restriction policies were implemented to prevent the new coronavirus spread. In this period, express delivery services have played an essential role in transporting packets between areas supporting everyday life. This study examines the role of perceived...
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| Format: | Article |
| Language: | English |
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Research Center and Community Services
2023-04-01
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| Series: | Journal of Business & Banking |
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| Online Access: | https://journal.perbanas.ac.id/index.php/jbb/article/view/3102 |
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| author | Fika Fahmi Firdaus Yudi Sutarso |
| author_facet | Fika Fahmi Firdaus Yudi Sutarso |
| author_sort | Fika Fahmi Firdaus |
| collection | DOAJ |
| description | During the Covid-19 pandemic, public mobility restriction policies were implemented to prevent the new coronavirus spread. In this period, express delivery services have played an essential role in transporting packets between areas supporting everyday life. This study examines the role of perceived quality and value on brand trust in express delivery services, namely J&T Express Indonesia, the top brand courier service in Indonesia. The researchers employed a purposive sampling and involve 162 respondents of the customer. The study collected data through questionnaires and analyzed using the Partial Least Square-Structural Equation Model. The critical finding showed that perceived quality (excitement, enjoyment, bonding with, and reliability) positively affected the perceived value and brand trust. The other result shows that perceived value (good value, acceptable, good deal, competitive, like, feel-good) affected brand trust. The study’s implication suggests the strategy for express delivery services to enhance perceived quality and value for further increasing customer trust. |
| format | Article |
| id | doaj-art-b0fd4fc08a494d2fb407244bdde5c1b8 |
| institution | DOAJ |
| issn | 2088-7841 2303-3460 |
| language | English |
| publishDate | 2023-04-01 |
| publisher | Research Center and Community Services |
| record_format | Article |
| series | Journal of Business & Banking |
| spelling | doaj-art-b0fd4fc08a494d2fb407244bdde5c1b82025-08-20T02:49:49ZengResearch Center and Community ServicesJournal of Business & Banking2088-78412303-34602023-04-0112218520110.14414/jbb.v12i2.3102The effect of perceived quality and value on express delivery services trust during pandemic Covid 19Fika Fahmi Firdaus0Yudi Sutarso1Universitas Hayam Wuruk PerbanasID Scopus 57195434307, FAkultas Ekonomi dan Bisnis, Universitas Hayam Wuruk PerbanasDuring the Covid-19 pandemic, public mobility restriction policies were implemented to prevent the new coronavirus spread. In this period, express delivery services have played an essential role in transporting packets between areas supporting everyday life. This study examines the role of perceived quality and value on brand trust in express delivery services, namely J&T Express Indonesia, the top brand courier service in Indonesia. The researchers employed a purposive sampling and involve 162 respondents of the customer. The study collected data through questionnaires and analyzed using the Partial Least Square-Structural Equation Model. The critical finding showed that perceived quality (excitement, enjoyment, bonding with, and reliability) positively affected the perceived value and brand trust. The other result shows that perceived value (good value, acceptable, good deal, competitive, like, feel-good) affected brand trust. The study’s implication suggests the strategy for express delivery services to enhance perceived quality and value for further increasing customer trust.https://journal.perbanas.ac.id/index.php/jbb/article/view/3102express delivery servicesperceived qualityvaluebrand trustcovid 19 |
| spellingShingle | Fika Fahmi Firdaus Yudi Sutarso The effect of perceived quality and value on express delivery services trust during pandemic Covid 19 Journal of Business & Banking express delivery services perceived quality value brand trust covid 19 |
| title | The effect of perceived quality and value on express delivery services trust during pandemic Covid 19 |
| title_full | The effect of perceived quality and value on express delivery services trust during pandemic Covid 19 |
| title_fullStr | The effect of perceived quality and value on express delivery services trust during pandemic Covid 19 |
| title_full_unstemmed | The effect of perceived quality and value on express delivery services trust during pandemic Covid 19 |
| title_short | The effect of perceived quality and value on express delivery services trust during pandemic Covid 19 |
| title_sort | effect of perceived quality and value on express delivery services trust during pandemic covid 19 |
| topic | express delivery services perceived quality value brand trust covid 19 |
| url | https://journal.perbanas.ac.id/index.php/jbb/article/view/3102 |
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