559 Improving social media advertising campaigns for participant recruitment for clinical trials and other health research studies

Objectives/Goals: This continuous quality improvement project focuses on the efficiency and effectiveness of social media campaigns for clinical trials and other health research. We analyzed data from 160 studies that recruited via social media campaigns on Meta and used the results to make improvem...

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Bibliographic Details
Main Authors: Elias Samuels, Ellen Champagne, Lisa Connally, Abbey Hammontree, Anita Johnson, Shokoufeh Khalatbari, Carol F. Scott, Sue Burhop, Diane M. Harper
Format: Article
Language:English
Published: Cambridge University Press 2025-04-01
Series:Journal of Clinical and Translational Science
Online Access:https://www.cambridge.org/core/product/identifier/S2059866124011300/type/journal_article
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