Investigating the Strategies Used to Translate English Advertisement Slogans into Arabic

This paper deals with a text-specific translation. It covers the translation of a non-literary text which falls under the subject field of marketing. It aims at investigating the translation strategies used in the translation of advertisements as a recent orientation in the field of translation, whi...

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Bibliographic Details
Main Author: Amina AYADI
Format: Article
Language:Arabic
Published: University of Constantine 1, Algéria 2018-12-01
Series:Revue des Sciences Humaines
Subjects:
Online Access:https://revue.umc.edu.dz/h/article/view/2606
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